social media presentation to right management networking group 11.30.09

Social Media is Transforming the Way People and Businesses

Communicate

Think It’s a Fad? Think Again!

Presented by Suzanne Reinfranck, Director of Social Media Business Solutions

www.SocialMediaBusinessSolutions.com

What is Social Media?According to the Social Media Bible: Tactics, Tools, & Strategies for Business Success, by Lon Safko & David K. Brake, “social media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media.

Conversational media are Web-based applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios.”

Suzanne Reinfranck, Director of Social Media Business Solutions


The Social Media EcosystemSocial Networking

- Bebo, Facebook, Plaxo, LinkedIn, My Space

Publishing

- Blogger.com, SlideShare, WordPress, Wikipedia

Photo Sharing

- Flickr, SmugMug, Picasa, Photobucket, Zooomr

Suzanne Reinfranck, Director of Social Media Business

Solutionswww.SocialMediaBusinessSolutions.com

The Social Media Ecosystem

Audio

- iTunes, Rhapsody, Podcast.net, Podbean

Video

- YouTube, Metacafe, Google Video, Hulu

Microblogging

- Twitter, Plurk, Twitxr



The Social Media EcosystemLivecasting

-BlogTalkRadio, Live 365, Justin.tv, SHOUTcast

Virtual Worlds

- Second Life, Active Worlds, There, ViOs

Gaming

- World of Warcraft, EverQuest, Fishville, MafiaWars



The Social Media EcosystemProductivity Applications

- Survey Monkey, Google Alert, Acteva, Eventful

Aggregators

- Yelp, Digg, Google Reader, FriendFeed, Reddit

Rich Site Summary (RSS)

- FeedBurner, Atom, PingShot, RSS 2.0



The Social Media EcosystemInternet Search

- Google Search, Technorati, Yahoo! Search

Mobile Phones

- AOL Mobile, airG, Brightkite, SMS.ac, Jumbuck

Interpersonal Communication & Collaboration

- AOL Instant Messenger, Go To Meeting, Skype



Social Media Is All About Engagement

CommunicationCollaborationEducationEntertainment

Social Media allows people to make connections, enable conversations, and build trust. These conversations can be prompted, promoted, and monetized. Like it or not, people talk about you and your personal or company brand. Word of mouth can take you and your business to the next level.

Suzanne Reinfranck, Director of Social Media Business Solutionswww.SocialMediaBusinessSolutions.com

Social Media Facilitates:Communication

-Survey Monkey, Evite, LinkedIn, Facebook

Collaboration-Chat Rooms, Discussion Boards, Listservs

Education-Blogs, Virtual Seminars, Podcasts

Entertainment-YouTube Videos, Facebook, Gaming, MySpace


The “Big Three” Social Networks

MySpace: “The Bar”

Good for entertainment & music industry.

Facebook: “The Backyard Barbeque”

Family and friends can share photos & stories.

LinkedIn: “The Office”

Professional profiles and job search tool.



http://www.furniturewholesalegroup.com/services.asp

“The New One On The Block”

It’s more than what you had for lunch or who’s picking up your dry cleaning… It’s about letting the world know what’s going on with your business or cause in 140 characters or less. People can even find jobs using Twitter.


http://www.biojobblog.com/uploads/image/twitter-logo(3).png

The Number of Twitter Users Continues to Increase!

http://twitterfacts.blogspot.com/2008/09/3-million-twitter-users.html








TweetDeck: Cool Tool

http://www.bestfreewaredownload.com/freeware/t-free-tweetdeck-freeware-bdylotyr.html

Social Media is Transforming the Way Businesses and Individuals Work and

Communicate…



Traditional Corporate Structure

The Big Cheese

Want to be a Big Cheese VPs

Lowly Managers

Peons

It’s all about fitting people into a fixed and hierarchical structure whether or not they are a good match for a position. Think: Cramming a square peg into a round hole…

It’s not my job, don’t bother me…!


Social Media Corporate Structure

HR/Admin

R&D/Sales/Marketing

Procurement/Finance/Legal

CEO

It’s all about the people first, utilizing their talents, strengths, and interests. The structure is molded around what the employees have to offer. Each employee and department works with one another on some level. There is greater fluidity. Think: Collaboration & Synergy.

We’re here to help, and let’s all just get along…!


Social Media Marketing vs. Traditional MarketingTraditional Marketing: The form of marketing is one way.

Companies promote their products through TV, radio, newspaper ads. The audience listens but has little opportunity for feedback.

Social Media Marketing: The form of social media marketing is bi-directional. Information and feedback freely flows between all channels involved. There is transparency. Companies promote their products and services, and the followers/users help them with the promotion by staying engaged and continuing the conversation.

Traditional marketing controls the consumer. Social media marketing puts the consumer in control.


Examples of Social Media Marketing

Case Studies:

1) Coca-Cola – the Ambassador Program

2) GM –the Reinvention Strategy



Social Media Best PracticesAdapted from, Mashable The Social Media Guide

1) Tell the reader or user what the purpose social media is and what’s in it for him or her.

2) Be responsible for what your write and take ownershipof your content (exercise self-control).

3) Be authentic and sincere – more people will become part of your conversation as a result.

4) Consider you audience – speak to them in an appropriate context.



5) Exercise good judgment, and refrain from comments that can be misinterpreted (you don’t want to be branded as racist, narrow-minded or an unstoppable hot-head).

6) Understand the concept of community. Your community should be a platform where audience feels comfortable sharing, connecting, and receiving help.

7) Respect copyrights and fair use – always give people proper credit for their work.



8) Protect confidential and proprietary information (don’t give away trade secrets…).

9) Bring value to your followers, readers, fans, andusers.

10) Stay productive and balance your social media time with your career and personal time (don’t overdo – social media can be addicting).

11) If someone else handles your social media – monitor your help.


Social Media Best PracticesWhat NOT to do!

http://www.geekculture.com/joyoftech/joyimages/1041.gif

http://www.geekculture.com/joyoftech/joyimages/1041.gif


Adapted from Digital Labz Blog

1) Don’t bust onto a social media site with a sense of entitlement. Need to earn your trust and status.

2) Don’t say things online that you’d never say in person.

3) Don’t sabotage other’s efforts – making enemies on social media sites will get you nowhere fast!

4) Don’t push the envelope – if you constantly ask people to help you out or beg them to read your blog, your followers will feel alienated and will drop out of your universe.




Adapted from Digital Labz Blog

5) Don’t ignore members of your online community. If you do, you risk ruining your reputation.

6) Don’t be disrespectful or rude. Treat your audience the way YOU would like to be treated.

7) Don’t be unaccountable – easy to do online due to the anonymous nature of the internet. If you say and do what you please, it will certainly backfire.

8) Be careful how you conduct yourself in public. You never know who may be watching and capture you on video!



DivorcingDaze.com

Two women from Manhattan share their adventures in divorce via podcasts. The ex-husband of one of the women sued her for producing content that was “obnoxious, derogatory, or offensive,” in violation of their divorce settlement, which prohibited the woman from harassing or maligning him. The NY Supreme Court ruled that the woman’s statements were covered by the First Amendment and were therefore not grounds from blocking the podcasts. However, the courts did note that some of the podcasts included statements that may be “ill-advised and do not promote co-parenting.”



http://www.youtube.com/watch?v=0ZCoIege8oM

You Tube Video

Pictures

http://www.youtube.com/watch?v=0ZCoIege8oM

Social Media Business Solutions Interactive ContestEmail answers to: [email protected]


1) In what country was this photo taken? Hint: Approximately 14-15 hour flight from Los Angeles.

2) In what year was this photo taken? Hint: Between 1995-2005

3) What did this monkey want from Suzanne, and why did he like her so much?

Answer 1 question correctly, you will receive one hour of social media consultation/research free.

Answer 2 questions correctly, you will receive 2 hours of social media consultation/research free

Answer all 3 correctly, you get 5 hours!

mailto:[email protected]

social media presentation to right management networking group 11.30.09

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