social media presentation matthias depenbusch
DESCRIPTION
Social media presentation Matthias DepenbuschTRANSCRIPT
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Market Yourself Online 101
Today‘s teacher: Matthias Depenbusch
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Tools
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Blog
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Blog
Show your thoughts
Get in dialogue
Remember your target audience
Most popular entry: Shopping -> We talked about it ;
EASY to use
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Blog talk
Posts: 11
Comments: 6
Kid‘s, don‘t do that!
Use posts = 2x Comments
If it‘s posible, I won‘t blog in the future
Timing: Most views night before class
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Video
Personal approach to audience
Integrate it in mass media pages: Youtube
Extremely difficult to do perfect
Length, appearence, “attraction words“
I would practice more next time!
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Have news from friends
Be the other part: Inform everyone!
Target persons and groups
Efficient, everybody knows how it works!
Watch your privacy!
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Short messages to inform audience
I follow Madjid, Barack Obama, Timothy
Great to know who talks about what
Comapnies can find out how products are appreciated
I don‘t like it, just a collection of useless information or links -> prefer newspaper
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Professional Networking
Jobs, present yourself
Pretty uninteresting for most in this room
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My thoughts
Kid‘s, this is the future
See also: Knowledge Sharing Experience Network
Permanent networking can be used for marketing purposes
Use tools your targets use -> now i know a bunch of tools!
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Already using it
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...the wrong way!
Our blog, but no comments!
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What did I find out?
You have to keep your conversation running
takes effort and discipline
use multiple communication channels
Know your audience, what do they want to hear?
Advertise your thoughts!