social media presentation at parc y scarlets
DESCRIPTION
Presentation at the Digital Boot Camp, Parc Y Scarlets on Social Media. February 1st, 2012TRANSCRIPT
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Social Media Marketing
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Diplomas in
•Digital Marketing
•Mobile Marketing
•Metrics & Analytics
Consultancy/Projects
Digital Marketing Workshops
Google AdWords
Business Blogging
Social Media Marketing
Training
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Social Media Themes
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1. Updates
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2. Sharing
Potential 478,170 views
126126126
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3. Reviewing & Rating
Marks and Spencer let’s customers review and
rate its products.
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4. Listening
Find out when Facebookers talk about you or your brand
Tweetdeck lets you listen in to conversations across Twitter
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5. Channels
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6. Social Proof
http://www.flickr.com/photos/kevingessner/3418117752/
http://www.flickr.com/photos/reneeanddolan/390409886/http://www.flickr.com/photos/saxonmoseley/24523450/
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Social Proof
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8. Broadcast vs.Engagement
ShoutingBroadcastingTraditional
Not Listening
TalkingEngaging
NewListeningHelping
Stimulating
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9. Search Becomes Social
C
C
C
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‘New’ Web Interaction
Website
C
Blog
C
C
Search Becomes Social
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10. People Talk To People (not brands)
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Isn’t Twitter just a place where celebs hang out?
And where the ordinary folk get sued?
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Well, not quite!
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Facebook vs Twitter
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Twitter Page – My Dashboard
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Twitter Page – Public Profile
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140 Characters – No More!
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Tweets
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Isn’t Facebook Just Friends, Games and Photos?
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Or Is It A Place To Engage With Your Customers?
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Or To Make People Like Us?
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Or So That We Can Love Them!
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Or To Introduce Them To Your Organisation
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Or To Sell Wine To Them
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Or Just To Profile And Target Ads To Them