social media plan of a news outlet - bbc news -
TRANSCRIPT
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Recommendinga Strategy
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Mission
The BBC aims to inform,
educate and entertain -
wherever you are, whatever
your age.
Company Overview
The best journalism from BBC
News on TV, radio, online and
mobile.
https://www.facebook.com/bbcnews/info
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• State the desired goal.
• State the desired objective.
• Use multiple points if necessary.
Goal and Objective
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http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
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http://www.ebizmba.com/articles/social-networking-websites
BBC News posts an estimated 2 – 3 political posts regarding national news via Facebook daily
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https://www.youtube.com/watch?v=gZAYMWSBXCghttps://www.youtube.com/user/bbcnews/videos
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• State the alternative strategies.
• List advantages & disadvantages of each.
• State cost of each option.
Available Options
https://twitter.com/BBCNews/media
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http://www.iheart.com/artist/BBC-25562/?ref=atw
https://play.spotify.com/artist/0wz8SWFrtBDU2iIqAV0BDO?play=true&utm_source=open.spotify.com&utm_medium=open&ref=atw
http://www.bbc.co.uk/podcasts/worldservice
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SIMFYmusic subscription service available in Germany, Austria, Switzerland, and South Africa
http://www.slacker.com/artist/bbc?ref=atw
interactive Internet radio service available in the US and Canada
http://zvooq.ru/artist/25497?ref=atw http://www.simfy.de/artists/151602-BBC?fb_locale=de_DE&ref=atw
RSS
http://feeds.bbci.co.uk/news/rss.xml
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Yes. Statistically wise
“Nielsen//NetRatings found that 6.6 percent of the US adult
population, or 9.2 million Web users have recently downloaded an
audio podcast; 4 percent, or 5.6 million, have downloaded a video
podcast. But what's more telling than the numbers, is who is
downloading podcasts. This isn't your father's medium.”
“Here's a portrait of the average podcast listener/viewer:
Between the ages of 18 and 44 (but mostly 18-34)”
Are Radio & Podcasts an Effective Technique of the
BBC?
http://archive.webpronews.com//topnews/topnews/wpn-60-20060713TargetingthePodcastCrowd.html
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BBC News does a great job of utilizing a vast multitude of social media platforms suiting the
demographics (adults) and their target audiences on an international scale politically wise.