social media personified saint st

Social Media PersonifiedSocial Media Personified

© Saint St. LLC

Social Media at a 10,000 ft. Level Social Media at a 10,000 ft. Level

Social Media is ubiquitous and has become an influential medium to a rapidly growing number of consumers across all demographics

– As such, Social Media has increased in importance to consumer products companies and has become an integral part of many companies’ overall marketing strategy

– Companies that understand how to leverage Social Media are finding it to be an important tool for reaching customers, generating product demand and establishing a new, deeper level of brand loyalty

– Social Media is equally important as a “learning” medium, providing candid feedback from customers

Saint St. is committed to working with clients from a wide variety of categories on developing and executing successful Social Media programs

– C-level discussions regarding Social Media strategy

– Sharing actionable best practices across entire portfolio

Well-developed Social Media strategies benefit our portfolio of clients by helping to develop brands, grow user bases, drive sales and ultimately increase equity value

© Saint St. LLC

Social Media ROISocial Media ROI

© Saint St. LLC

Discussion: Social MediaDiscussion: Social Media

© Saint St. LLC

What is Social Media?What is Social Media?

Social Media is the communication platform for the production, consumption and exchange of media, information and opinions through online social interactions.

Blogging Microblogging Social Networks

Media Sharing Bookmarking Geo-Social

© Saint St. LLC

2 months

38 years

13 years

4 years 3 years


Years to Reach 50 Million Users

© Saint St. LLC


#1 visited website

600 million registered accounts

>30 billion pieces of content shared per month

March 2010 – 10 billion tweets

175 million Twitterers

3,283 tweets per second during the World Cup

© Saint St. LLC

Why is Social Media Important?Why is Social Media Important?

___________________________Source: CMB Consumer Pulse.

10 million active Fan/Places Pages; Millions of local businesses

>70 million “Likes” daily

People add on average four Fan Pages per month

@yoplaityogurt@twelpforce (BestBuy)

@boars_head @comcastcares

@katespadeny @southwestair

@lululemon @CZ (Verizon)

@luxebylisavogel @delloutlet

@birdhouse @thehomedepot

@ApplegateFarms @Intuit

@renewlifeinc @rubbermaid

79%

67%

60%

51%

Are you more likely to recommend

since becoming a fan/ follower?

Are you more likely to buy since

becoming a fan/ follower?

Twitter Facebook

© Saint St. LLC


Registered Users

Facebook 600 million

Twitter 175 million

LinkedIn 90 million

Foursquare 6 million

Unique Monthly Visitors

YouTube 300 million

Wikipedia 75 million

flickr 24 million

Digg 8 million

Stumbleupon 3 million

Delicious 1 million

Reach and Frequency:

− The average American spends 2x more time “Social Networking” than any other activity online

− Social networks /blogs /media sharing sites account for 23% of time spent online; email 8%

© Saint St. LLC


• Engagement and Branding:

− Consumers are turning more to Social Media outlets for advice and information, making Social Media an increasingly important branding and engagement tool

− 7 out of 10 consumers visit Social Media websites to get information on a company, brand or product% of people who have some degree of trust in the following forms of

advertising

___________________________Source: The Nielsen Company.

24%33%

37%41%

52%54%55%55%

59%61%62%

64%69%70%70%

90%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Textads on mobile phonesOnline banner adsOnline video ads

Search engine results adsAds before movies

Emails signed up forRadio

Outdoor advertisingMagazine

NewspaperTV

Brand sponsorshipsEditorial content (e.g. newspaper)

Brand websitesOnline consumer opinions

Recommendations from people

© Saint St. LLC


Online Consumer Reach, Cost and ROIOnline Consumer Reach, Cost and ROI

Internal Banners

Niche Banners

Banners &

Sponsor (CPM)

PO

TEN

TIA

L

RO

I

COST

Search (CPC)

Outbound Mail

Affiliate Marketin

g

SEO

CSE

Social Media

Retargeting

© Saint St. LLC

1. Search

2. Listen

3. Learn

4. Plan & adopt

5. ENGAGE & test

1. Be human

2. Transparency

3. Empathy is key

4. Take it offline

5. Stop before you GO

Rules of Engagement: Proven Processes for B2B Rules of Engagement: Proven Processes for B2B & B2C& B2C

© Saint St. LLC

Social Media Case Study: IncaseSocial Media Case Study: Incase

2nd app – deepening alignment with Apple

News (NEW PRODUCT) & special media content

1st to receive notifications about events & giveaways

Platform for collective engagement

Social media driving brand “voice” and marketing

© Saint St. LLC

Social Media Case Study: Applegate FarmsSocial Media Case Study: Applegate Farms

Using Facebook and Twitter as a platform to engage with individual end-consumers, promote the Applegate brand and create and fuel a community of natural foods enthusiasts

Partnering with producers of complementary products for online contests and promotions

Promoting the benefits of natural and organic foods through YouTube, Facebook and other media sharing sites

© Saint St. LLC

Key Trends in Social MediaKey Trends in Social Media

Identifies location via GPS-enabled smartphones for social gaming networking

More than 10 million signed up with a variety of services – Foursquare, Gowalla, Loopt

Users earn rewards (points, badges) and receive discounts from participating companies (local and national)

Facebook Places has entered the space

Next: Push offers based on opt-in and geo-proximity

Searching material with no delay between composition and publishing – Google + Twitter + Facebook

Can be driven by user-generated content, creating authenticity for searcher

Open Social Graph – Facebook “Like”

Facebook Connect and OAuth – sharing across platforms

Location –Based Social Media : Geo-Social

Real Time Search and Cross Platform Integration

© Saint St. LLC

Key Trends in Social MediaKey Trends in Social Media

Merchants provide products or services at a discount if a certain number of people indicate their willingness to purchase

100s of sites have launched – Groupon and Facebook have entered the space

Offers are mostly local, some national

Aug 19 Groupon Gap Day – 400k sold, $11 million; Jan. ‘11 Living Social/Amazon – 1.4MM sold

Opportunity for “Earned Media”

Perception of being “in-the-know”

Travelocity and Chatroulette; Incase and Gowalla; Starbucks and Sponsored Tweets

When - and with what - will the search giant go “ALL IN”?

Dodgeball – 2005; Orkut – 2007; Latitude – Feb 2009; Places – Sept 2009; Wave – Nov 2009; Buzz – Feb 2010

Group Social Buying

Early Adopter

Google Me?

© Saint St. LLC

Key Business TakeawaysKey Business Takeaways

Consumer businesses must embrace Social Media to “reach” their customers

Customers turn to Social Media channels for peer and perceived authentic recommendations

Social Media adoption and participation is ubiquitous across most core demographics, including baby boomers

Hold on to your horses – the terrain changes everyday!

© Saint St. LLC

social media personified saint st

Documents