social media per la salute
DESCRIPTION
Presentazione per incontro FIASO del 14 Maggio 2014 su social media, salute, pensata per il mondo di chi promuove la salute.TRANSCRIPT
![Page 1: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/1.jpg)
SOCIAL MEDIAPER LA SALUTE
Luca Conti per FIASO – Roma 2014
![Page 2: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/2.jpg)
CHI SONO
Blogger & giornalista
Autore per Hoepli Ed.
Lettore forte
Viaggiatore
Attento alla salute
![Page 3: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/3.jpg)
PERCHÉ SON QUA
![Page 4: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/4.jpg)
IL MIO OBIETTIVO DI OGGI
FIDUCIA
CONSAPEVOLEZZA
![Page 5: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/5.jpg)
L’AGENDA DI OGGI
Un approccio strategico
Contenuto e contesto
Verso il mobile
Cura dei contenuti
Da blog a Twitter
Facebook e i social network
Tecniche di coinvolgimento
Metriche di successo
![Page 6: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/6.jpg)
STRATEGIA E METODO
Prima parte
![Page 7: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/7.jpg)
UN APPROCCIO STRATEGICO
![Page 8: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/8.jpg)
1) RAGIONARE SUI TAG
![Page 9: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/9.jpg)
1) RAGIONARE SUI TAGDedicare almeno un’ora per identificare le 50 parole chiave più importanti rispetto a temi, conversazioni
Stampare i 50 tag e usarli frequentemente
Prendere le prime 10 parole chiave e salvare la ricerca su Twitter, Zite, Flipboard e Prismatic
Inserire le più importanti nel proprio profilo o bio
Una volta al mese monitorare si è rilevanti con una ricerca sugli stessi
![Page 10: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/10.jpg)
CONTENT STRATEGY PER IL WEB
![Page 11: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/11.jpg)
2) PIANIFICARE LE ATTIVITÀ
![Page 12: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/12.jpg)
2) PIANIFICARE LE ATTIVITÀ
Inserire in calendario almeno 15 minuti al giorno per aggiornare e seguire i contenuti del social web
Iscriversi a Tweetdeck o Hootsuite, per gestire e programmare tweet e aggiornamenti sui social network
Ragionare sulle 5 fasi del ciclo della content strategy e identificare tempi, competenze, collaborazioni
![Page 13: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/13.jpg)
CONTENUTO E CONTESTO
![Page 14: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/14.jpg)
ESEMPIO 1: BLOG
![Page 15: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/15.jpg)
ESEMPIO 2: TWITTER
![Page 16: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/16.jpg)
ESEMPIO 3: FACEBOOK
![Page 17: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/17.jpg)
ESEMPIO 4: PINTEREST
![Page 18: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/18.jpg)
3) NO ALLA SINCRONIZZAZIONE
![Page 19: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/19.jpg)
PENSARE MOBILE E AGIRE APP
![Page 20: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/20.jpg)
FENOMENO INSTAGRAM
![Page 21: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/21.jpg)
ZITE E FLIPBOARD
![Page 22: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/22.jpg)
HELPAIDS
![Page 23: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/23.jpg)
4) INSTALLA QUESTE APP
Flickr
Zite/Flipboard
Prismatic
Feedly
Hootsuite
Scoopit
![Page 24: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/24.jpg)
Q&A
![Page 25: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/25.jpg)
NETWORKING LUNCH
![Page 26: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/26.jpg)
STRUMENTI E TECNICHE
Seconda parte
![Page 27: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/27.jpg)
DAI BLOG A TWITTER
![Page 28: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/28.jpg)
WORDPRESS
![Page 29: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/29.jpg)
MEDIUM
![Page 30: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/30.jpg)
5) BLOG EFFICACE
Titolo e parole chiaveGrassetto e linkImmagini e videoFrequenzaSintesi e qualità
![Page 31: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/31.jpg)
![Page 32: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/32.jpg)
EVENTI LIVE
![Page 33: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/33.jpg)
6) TWITTER EFFICACE
Profilo completo (foto, testi, link)
Link e immagini
Hashtag e ricerca
Follower e liste
Galateo del tweet
![Page 34: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/34.jpg)
FACEBOOK E I SUOI FRATELLI
![Page 35: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/35.jpg)
PERCHÉ I SOCIAL NETWORK?
Condivisione
Famosi per 15 minuti
Integrazione nella vita
quotidiana
Questione privacy
Evoluzione e business
![Page 36: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/36.jpg)
7) PAGINA FACEBOOK EFFICACE
![Page 37: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/37.jpg)
7) PAGINA FACEBOOK EFFICACE
Un profilo non è una pagina
Immagini, non solo testi e link
Non tutti vedono tutto
Tag e hashtag
Facebook è personale
![Page 38: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/38.jpg)
![Page 39: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/39.jpg)
8) CONSIGLI PER LINKEDIN
Foto e professione
Riepilogo e parole chiave
Policy per networking
Gruppi senza esagerare
Competenze ed esperienze
![Page 40: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/40.jpg)
TECNICHE DI COINVOLGIMENTO
![Page 41: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/41.jpg)
9) CONOSCERE PER PARTECIPARE
Ascolta, leggi, partecipa
Produzione e cura di contenuti
Liste su twitter
Feed RSS per blog
Scoopit per curation
![Page 42: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/42.jpg)
METRICHE DI SUCCESSO
Oltre i fan e i follower
Conversazione e coinvolgimento
Condivisione
Vecchia cara newsletter
![Page 43: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/43.jpg)
10) STRUMENTI DI MISURAZIONE
Tweetcounter
Tweetbinder
Facebook Insight
Google Analytics
![Page 44: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/44.jpg)
Q&A
![Page 45: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/45.jpg)
8 AZIONI PER ATTIVARSI ADESSORagiona sulla tua tag cloud
Identifica gli obiettivi della content strategy
Installa 2 social app sul tuo smartphone
Crea una lista su Twitter
Interrompi la sincronizzazione da Facebook a Twitter
Abbonati a un feed RSS
Modifica la tua foto su LinkedIn
Inserisci Google Analytics sul tuo sito/blog
![Page 46: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/46.jpg)
TENIAMOCI IN CONTATTO
Email: [email protected]
Blog: http://www.pandemia.info
Linkedin:
http://linkedin.com/in/lucaconti
Twitter @pandemia @lucaconti
Pocket: [email protected]
![Page 47: Social media per la salute](https://reader034.vdocuments.site/reader034/viewer/2022042700/5549ab10b4c905fa728b5492/html5/thumbnails/47.jpg)
GRAZIE!