social media package current

7/31/2019 Social Media Package Current

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The Get Started Social

Media Packagage


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Ofce M3B, The Pier, Pier Point Road, Cairns Queensland 4870. (07) 4080 5999 [email protected] www.advertisecairns.com.au

Executive SummaryThe Get Started package is designed to contain everything that a business needs to establish

themselves proessionally on Social Media. Advertise Cairns will work with you to create a customised

strategy to achieve the individual goals o your business, as we know that no two businesses are the

same.

The duration o this package is 3 months and at the end you can expect

Aprofessionallysetupsocialmediapresencethatiscongruentwithyourbrandswebsiteandpersonality.

Apopulatedandengagingsocialmediapresencethatyoucanuseasacosteectivemediumof

communication.

Acontentplanwithguidelinesonhowbesttocreatecontentandappropriatetimesforittobepublished.

Aprofessionallymanagedsocialmediapresenceforthreemonths.

What we would like to oer you is

The ability to work witha proessional agency,

having access to our

full social media teams

resources

The exibility to controlyour budget, without

being locked into

lengthy and expensive

contracts

The reach o adedicated and hands-

on team that can be

considered an extension

o your business

We realize that socialmedia will play a powerul

role in achieving your

marketing objectives

and we are excited at the

opportunity to work with

you.

The Get Started SocialMedia Packagage


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Thank you for

considering AdvertiseCairns as a potential

partner!

An initial consultation to identiy your companys social media needs: You will be taken

through our advanced brieng system to specically determine the social media needs

o your business. Through the process we wil dene your social media objectives, the

personality o your brand, the resources your business can commit to social media as

well as the best way o communicating with your specic target market.

A basic customised social media strategy and activation plan

Combining your social media objectives, research o your target market and the industry

your business operates in, we will create a custom strategy or your business. This

strategy will determine which social media channels are most appropriate or you as wellas create an activation plan. A content guide will also be made, giving your audience a

reason to visit your online channels.


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Basic prole setup and optimisation o the appropriate social media platorms

or your business

Our team will proessionally set up the most appropriate social media channels or your

requirements such as Facebook, Twitter and Google+. This will include optimising each

channel to ensure maximum visibility on search engines such as Google.

A basic customised background/welcome tab or a Facebook, Twitter, Google+ or

YouTube account/page: Welcome tabs are an essential aspect o a proessional social

media presence. Our experienced team will create visually appealing and strategic

backgrounds/welcome tabs or your business that are congruent with your brands

website as well as personality.

Four weeks o program management and target audience with the aim o completing

your social media objectives and solidiying your social media presence.Train your business on how to run your social media presence in-house

The goal o this package is to establish your businesses social media presence and give

you the appropriate knowledge to manage it autonomously. To achieve this aim you

will run your own social media presence or the last month under our guidance. You will

be given a content plan and a strategy with clear and dened tasks o which you are

to complete. Your progress will be reviewed at two-week intervals with eedback being

given on actions you carried out correctly and ones that could use some improving.

Ater the second review you will have the necessary skills to run your social media

presence internally, this will be coupled with a content plan and strategy o the bestpractices or your business. You will also have a populated, targeted and proessionally

set up social media presence with a custom designed tab. This package contains all the

important aspects o a proessional social media presence and is ideal or anyone who

wants to get started in social media.


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Four weeks o program management and activation

We will launch your program and implement the activation plan to ensure that your

channels grow in terms o ollowers. This plan will include working with you to develop

ways to capture your existing customer base. From our research o your target market we

then seed your social media presence in online hot-spots that your target audience visit.

Additionally we will update your channels with weekly content and respond appropriately

to all interactions.

Management i Pay-Per-Click Campaign through Facebook (Optional)

In order to populate mediums such as Facebook, we thoroughly recommend investing in

a Payper-click campaigns to populate your Facebook page with a very targeted audience.

We will set this campaign up or you and monitor it or three months. We recommend a

spend o $800 per month, this is optional but recommended.


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DELIVERABLES

By the end o the Get Started Social Media Package you will have:

Aprofessionallysetupsocialmediapresencethatiscongruentwithyourbrandswebsite

andpersonality.

Apopulatedandengagingsocialmediapresencethatyoucanuseasacosteectivemediumofcommunication.

Acontentplanwithguidelinesonhowbesttocreatecontentandappropriatetimesforit

tobepublished.

Astrategythatyoucarryoutinternally.

Aprofessionallymanagedsocialmediapresencefortwomonths.

OBJECTIVES

A well - executed Social Media Strategy will assist in: Capturing targeted audiences

online.

Raisingawarenessofyourbrandamongstyourtargetmarket.

Creatingamediumuponwhichyoucangainvaluablefeedbackonyourproductsand

services

Communicatingkeycontenttoyourspecictargetmarketforthepurposeof

engagementandinteraction

I there are some aspects o social media that your business could benet rom that are

not covered in the Get Started package there is the option to choose rom the below

services. Alternatively, once your get started package has concluded and you would like

to continue using our services, you can choose rom any o the month to month options

below. You also have the option to change each service per month to give your business

a rounded social media service.


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The proposed Get Started package

Wewillconsultwithyouupfronttoreneyour

socialmediamarketingdirection

Wewillcreateabasicsocialmediaandactivation

strategy

WewilleditandoptimiseyourexistingTwitter

accountandFacebookpage

WewillcreateacustomisedFacebooktab,Twitter

backgroundorYouTubebackground

Wewillworkwithyoutocreateacontentplan

thatwillengagetheaudienceandencourage

interaction

Wewillmanageyoursocialmediapresenceand

updateyourplatformsweekly

Wewillmaintainafortnightlydialoguetodiscuss

progressandaddressanyrequirementsforthe

timeahead.

Scope of workWhat you will provide us with

Original content that we can syndicate to your target

audience such as video clips, inormative PDFs, How - to

Guides relating to your products or services or target

audiences interests.

1. Contentforexistingsourcesthatwillinterestyourtarget

audience.

2. Give-Awaysforfans(Thesecanberelatedtoyour

products)

3. Appropriateimagesforsettingupyourplatforms.

Assumptions

Clientwillprovideonecontactforthepurposeof

communicationandplanning,contentdeliveryand

generalfeedback.

Clientwillprovideallnecessarycontentaccordingto

anagreeddeliveryplan.

Clientwillprovidefeedbackinatimelymannerin

ordertomaintainmanagementofyouraccount.


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Optional Package ElementsVideo Marketing (Vlogging)

Creating and sharing valuable marketing content and videoacross the social networks to promote expertise and drive

qualied leads.

Online monitoring and reporting

Continuously optimising the success o your social

media campaign and brand ootprint by listening,

learning, measuring and discovering.

Social media management

Ongoing month - to - month management o your social media presence,working and coordinate all aspects o your social media campaign to

ensure consistency, tactical interactions and ongoing optimisation.

Blog development and management

Creating a blog or content syndication can position

your organisation as thoughts leaders in your

given industry. This is especially recommended or

businesses operating in the proessional services and

B2B industry.

Advanced Fan page and application development

Capitalising on powerul, eature - rich solutions to

ensure you are maximizing the potential o the available

social media platorms. Detailed and customised work is

conducted by our web developers to set your business

apart rom the competition.

Advanced strategy development and tactics

Maximising your social media opportunity with an

advanced strategy across a variety o mediums both

online and oine.

Content development and marketing

Creating valuable social media content to engage,

inorm and entertain your online audiences, whilst

encouraging conversation and content sharing.

Infuencer identication and outreach

Identiying, reaching out to, and getting the attention

o key inuencers online to push your message or

advocate your brand.


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Costs

The Get started Package will include three months o social media management post setup. The cost o the

campaign is $3,500 ex GST.

PleaseNote:Mediaspendsuchaspay-perclickadvertisingisnotincludedinthegurementionedabove.

Terms and conditionsThe inormation contained within this proposal is strictly condential and is intended or use o the below

named client only. The quotation is valid between 1st o June, 2012 - 31st O December, 2012. Payment

terms are strictly 7 days rom invoice date. Cancelation dates rom the client require 28 days prior written

notice; otherwise payment must be made in ull. The client warrants and represents to AC (Advertise Cairns)

that every advertisement approved or broadcast and all inormation supplied in relation to it is true and

accurate, complies with all relevant laws, is not deamatory and does not inringe any 3rd party rights

and the client indemnies AC and its related bodies, corporate, their ofces, employees and contractors,

against any claim, cost or expenses arising rom breach o the orgoing warranty. AC has the right, at its

absolute discretion to withdraw any advertisements at any time, or any reason, whatsoever. In the event

o an availability problem AC reserves the right to move any scheduled placement to a similar program orprograms subject to availability. The advertisement as presented is available at the time o signing but may

be subject to change without notice. Any expenses, costs o disbursements incurred by AC in recovering any

outstanding monies shall, to the extent permitted by law, be payable by the client. Either by signing below or

proceeding with the booking on the basis o this proposal the client acknowledges having read and agreed

to the terms that apply to this proposal and having authorised the broadcast o the proposed campaign.

Sign and date

I agree to the terms and conditions stated above

Options Get started social media package ($3,500) Pay per click ($800 p/m, 3 months min)

Name _____________________________________

Company Name _____________________________________

Authorisation _____________________________________

Date _________________________

social media package current

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