social media overview human nature “we are social creatures. we crave social interactions. we love...
TRANSCRIPT
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Race Growth and Social Media
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Social Media OverviewHuman nature
“We are social creatures. We crave social interactions. We love to belong to social groups, listen to stories, share experiences, and contribute something of value to the groups to which we belong.”
- Olivier Blanchard, Social Media ROI
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History/Current State of Social Media
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Evolution of Customer ServiceYour Rac
e Her
e
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Aligning Social Media to Race Growth GoalsGoals and Objectives (SMART)
Specific Measurable Achievable Relevant Time-bound
StrategiesDo you have one?Focus: Sometimes less is more
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Brainstorm ActivityGoal: End ResultSpecific Targets or “Mile Markers”
ExampleGoal: Increase number of participants by 15
% for 2013.Mile Marker: Run a Social Media fitness
awareness campaign 6 months out from our race that increases number of Facebook likes by 25%.
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Word of Mouth
Passive vs.
ACTIVE
W.O.M.
websites
flyers
emails
mailings
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Social Media Engagement (SME)More SME
More Participan
ts
More SME
More Participan
ts
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Social Media Engagement
What to post?
Questions
Video
Quotes
PicsEmoticons
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Brand Ambassadors
• Investigator
Fan
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Social Media GIVEAWAYSStrategize
K.I.S.S
Team up
DO
Hesitate to go big!
Break Rules
Lose Sight
DON’T
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Custom Facebook TabsExample Page:
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Thank you!
Questions?
Comments?