social media outreach · deep spiritually in order to support this campaign. vision: a consistent...
TRANSCRIPT
Quality over quantity in Social Media Platforms_Stick with these 3 to start
Mission: To engage members, keep them up to date and feel part of the development of the new location. Inspire their minds and hearts to search deep spiritually in order to support this campaign. Vision: A consistent Social Media presence with engagement and sharing to encourage community to join us in our efforts. To personally connect via virtual strategy. Target Audience: For this specific push, the target audience should first be existing members of the church community. After the initial push, the outreach should extend to demographics that will reach both existing and also potential members at the new location.
Competition: Other churches in the area are younger and more in tune with effective social media strategies. What is the competition doing well? Engaging younger members with “check in’s and incentives for how many check in’s they get. They are consistent and smart with topics and timing. How can we be better than competition? Develop a consistent timeline for information, inspiration, engagement, fun, and check ins. Engage in a personal way.
FACEBOOK Facebook allows for real-time updates and interactions, while offering
space for longer posts and add-ons such as event pages, groups, and
applications. Facebook is where your personality will shine through!
•Set up and branding of profile
•Create “Calls to Action”
•Share relevant articles
•Share photos
•Tag other like-minded organizations
•Adjust all bio and information on all channels to
improve search
•Client to add social media addresses to email
signatures, all print marketing materials
•Create YouTube tab to share videos
•Advertise $5 - $10 per day for first five days after
initial launch
•Reassess after five days of advertising
•Look at Return On Investment
•Determine next steps
YOUTUBE While YouTube is most obviously a video sharing network, it is
also a huge Search Engine Optimization booster.
Every video posted can be tagged, increasing Search Engine
Optimization of your brand name/company.
•Share videos on a regular basis – monthly at
minimum
•Implement calls to action
•Seek out other channels and subscribe and like
videos
•Share videos on other social media channels
Instagram is for quick updates and engagements.
• Short and sweet posts.
• Good quality pictures
• Good hashtags
EVALUATE
Measure | Track
Weekly Status Updates
•Growth in Numbers/Network
•Engagement Status
•Influence Status
•Discussion – what’s working/what’s not working – revise edit and evaluate
Success Criteria: three month
Have we reached our goals? Exceeded goals? Fallen short? Review
original goals and determine where we stand in relation to these
goals and what the next steps should be.
Monday
• Weekly Devotional
• 1 post per week (following the Sunday service topic)
Wednesday
• Inspiring quote
• Engaging questions/polls/posts/memes/topics on life
Friday
• Growing the Church
• A new update or fun fact/photo about new
location
• Join us in praying for growth
Saturday
• A Sneak Peek and list of classes and services
• IPhone videos taken by someone in the office and
uploaded to the FB page. Ask Facebook friends to share
the post about the upcoming church service.
Sunday
• PT to ask congregation to “check in”. Each check in
should represent something that the church is giving
back to community/outreach. I.E.-Each check in gives a
youth group member $5 toward their trip to Miami
Weekly Consistency Timeline
Mid Month
• Testimonials-Video or a picture
with a narrative
Ongoing Social Media Presence
Create Events for important
happenings (Make it available for
members to “invite others”)
Boosting Posts
Weekly Devotionals
Monday
• Weekly Devotional
• 1 post per week (following the Sunday service topic)
Behind the Scenes Engaging questions/Invitation to
view service
Wednesday
• Inspiring quote
• Engaging questions/polls/posts/memes/topics on life
Throwbacks Acknowledgement of days like this and
promote services related to them
Continued…
• Inspiring quote
• Engaging questions/polls/posts/memes/topics on life
Growing Church Updates
Friday
• Growing the Church
• A new update or fun fact/photo about new location
• Join us in praying for growth
• Fundraisers/Missions
Updates from Pastor Tom about changes/New location
Timing of posts Engaging audience for an upcoming series by promoting a topic such as this “fresh
start” at the New Year
Saturday
• A Sneak Peek and list of classes and services
• IPhone videos taken by someone in the office and uploaded to the FB page. Ask Facebook friends to share the post
about the upcoming church service.
Testimonials
PLANT YOUR SEED
GROW HIS KINGDOM
#plantyourseed to me is finding a meaning and reason to plant your seed
which is to #growhiskingdom
Whenever posting photos or topics, the idea is to hashtag #plantyourseed
and this will “trend” and lead back to our pages
#throwback #church #children
#kids #youth #musicministry
#singer #ministry #architecture
#legacy #photographyday
#amazing #instatravel #travel
#madeinVenice #bucketlist
#travelgram #voyage
#bestintravel #gotogether
#mustvisit #mustsee #instagood
#discoveryourselfinhiseyes
#selfie #selfies #selfienation #me
#instaselfie #selfietime #face
#shamelessselefie #portrait
#instalove #smile #igdaily #god
#believe #jesus #christ #jesuschrist
#jesussaves #lord #pray #prayer
#love #life #worship #yaweh
#holyspirit #praise
Other popular hashtags
