social media not a fad anymore
DESCRIPTION
The evolving face of Social MediaTRANSCRIPT
SOCIAL MEDIA – NOT A FAD ANYMORE
96% OF MILLENIALS HAVE JOINED A SOCIAL NETWORK.
TOPS FOR WEEKLY
TRAFFIC IN THE US.
1 OUT OF EVERY 8 COUPLES MARRIED IN THE US MET VIA SOCIAL MEDIA
SOCIAL MEDIA STATISTICS
FB ADDED OVER 200 MILLION USERS IN LESS THAN A YEAR
“WE DO NOT HAVE A CHOICE ON WHETHER WE DO SOCIAL MEDIA, THE QUESTION IS HOW WELL WE DO IT” Eric Qualman
SOCIAL MEDIA IN RECRUITMENT
80% OF COMPANIES USE
SOCIAL MEDIA FOR RECRUITMENT
% OF THOSE USING LINKED
IN – 95%
DID YOU KNOW• Wiki is a Hawaiian Term = Quick• Wikipedia has over 15 million
articles • Studies show it to be as accurate as
Encyclopedia Britannica• There are over 200,000,000 Blogs• Word of Mouth = World of Mouth
BRANDING WITH SOCIAL MEDIA
• 25% of search related results for the World’s Top 20 largest brands are links to user-generated content
• 34%of bloggers post opinions about products & brands.
Do you like what they are saying about your brand?
PEOPLE AND BRANDINGPEOPLE CARE MORE ABOUT THE RANKING FROM SOCIAL
MEDIA GRAPHS RATHER THAN HOW GOOGLE RANKS
THEM
78% OF CONSUMERS TRUST PEER
RECOMMENDATIONS
ONLY 14% TRUST ADVERTISEMENTS
ONLY 18% OF TRADITIONAL TV
COMPANIES GENERATE A POSITIVE ROI
TRENDS IN SOCIAL MEDIA
90% OF PEOPLE SKIP ADS VIA Ti Vo/ DVR
KINDLE E BOOKS OUTSOLD
PAPER BOOKS ON CHRISTMAS
SEVERAL OF THE LARGE
NEWSPAPERS ARE
EXPERIENCING RECORD
DECLINES IN CIRCULATION
60 MILLION STATUS
UPDATES HAPPEN IN
FB DAILY
WE NO LONGER SEARCH FOR THE NEWS –
NEWS COMES TO US. THEY
WILL FIND US VIA SOCIAL
MEDIA
TRENDS IN SOCIAL MEDIAFASTEST GROWING SEGMENT ON FB IS
55-65 YEAR OLDS.
50% OF THE MOBILE INTERNET TRAFFIC IN THE UK IS FOR FB. YOU CAN IMAGINE WHAT THIS WOULD
MEAN FOR BAD CUSTOMER EXPERIENCES
GENERATION Y AND Z CONSIDER EMAIL PASSE
YOU TUBE IS THE 2ND LARGEST SEARCH ENGINE IN THE WORLD
TRENDS IN SOCIAL MEDIA
SOCIAL MEDIA IS NOT A FAD – IT’S A FUNDAMENTAL SHIFT
IN THE WAY WE COMMUNICATE
SUCCESSFUL COMPANIES IN SOCIAL MEDIA – FIRST LISTEN
AND THEN SELL
