Social Media Monitoring

Paul Kloet

Sales Consultant Social Media

http://twitter.com/paulkloet

What use it for?

Public Relations / Crisis Management Search Engine Optimization Corporate Marketing / Brand Building Industry / Competitive Insight Customer Service Identify New Markets Lead Generation

MonitoringSocial Media

Alterian Engagement Cycle.

Monitor and collect interaction data with customers and prospects across all channels

Merge data from all sources and apply analytics to derive intelligent insights

Leverage insights to develop interactions using relevant content and messaging

Deploy relevant interactions across the appropriate channels at the right time

Create an integrated strategy

Social Media

Public Relations

Traditional

Marketing

Everything is measurable

Your SiteWeb Analytics

TwitterBlogs

Wikis

Facebook

LinkedIn

Message Boards

YouTube

What can we measure?

Volume over timeVolume by channel/sourceTextual analysis of themes & author tagsDemographic Information & PopularityLocation of online

communities (Domains)Physical location of

creators of the contentSentiment and Tone

What can we measure?

Crisis Management, Competitive insight, Online campaigns

Compare

Competitive insights, Online Campaigns, Brand building

Online campaigns, competitors, products, demographics

CONSUMERSH

AV

E

CANGEDSearch Engine Optimization

Online Campaigns, Crisis Management, Market Research

Demographics

Online Campaigns, Webcare, Crisis Management, Brand Building, Marker Research

Identify new markets

Crisis Management, Brand Building, Product Marketing, Competitive insights

Social Media Publisher

Execute online campaigns and analyze the direct effectiveness.

Questions?

Greenpeace Vs. Nestle

Daily Volume

Sentiment

Share of Voice

Demographics

Map Overlay