social media, medicine and health literacy: chronic disease prevention
DESCRIPTION
A presentation made to the International Roundtable on Health Literacy and Chronic Disease Management held in Vancouver, BC from May 1-4th and sponsored by the Peter Wall Centre for Advanced Studies.TRANSCRIPT
Social Media for Social Learning on Health and Medicine:
eHealth Literacy and Navigating the Web for Wellbeing Cameron D. Norman PhD
Principal, CENSE Research + Design
Adjunct Professor, Dalla Lana School of Public Health, University of Toronto
@cdnorman
PWIAS International Roundtable on Health Literacy: Vancouver, BC May 2013
Any electronic, networked information resource that derives its principal value from user contributions & engagement
See: Logan, R.K. (2000). The sixth language: learning a living in the Internet age. Toronto, ON: Stoddart.
eHealth literacy is defined as: “the ability to seek, find, understand, and Appraise health information from electronic sources and apply the knowledge gained to addressing or solving a health problem.” -- Norman, CD & Skinner, HA (2006). Journal of Medical Internet Research 8 (2)
Health
Literacy
InformationLiteracy
TraditionalLiteracy
ScienceLiteracy
Computer
Literacy Media
Literacy
eHealthLiteracy
Norman & Skinner (2006a). JMIR, 8 (2) e9
Health
Literacy
ComputerLiteracy
TraditionalLiteracy
ScienceLiteracy
Information
Literacy Media
Literacy
eHealthLiteracy
Traditional (Basic) Literacy & Numeracy Media Literacy Information Literacy
Health
Literacy
ComputerLiteracy
TraditionalLiteracy
ScienceLiteracy
Information
Literacy
Media
Literacy
eHealthLiteracy
Computer Literacy Science Literacy Health Literacy
NARRATIVE / COLLABORATIVE CARE
Creating Conversations
• Give and take • Engagement vs.
Broadcast • Sharing (but not
always equal) • Different cadence and
pace of information flow
• Process and outcomes are developmental, evolving, complex
How do we create the literacy conversation?
MOBILITY
Taking informa,on with you
Mental Models
• Systems thinking – Looking at wholes rather than parts
• Network effects – Connection numbers, types, and clusters – Cliques, contagions, and resistance
• Design thinking – Intentionally shaping interventions – Formulating strategy
The whole is greater than the sum of its parts – Systems Thinking maxim
⋯.Understanding these connections can help us better leverage the power of networks for health literacy promotion
Design Thinking
Design: Planning and making things with intention; >>> it is about making intent real
We need to be clear about our intentions and goals
Learning to Learn
• Many systema,c barriers – Most are social / organiza,onal
– Few are technological • The myths / reali,es of the digital divide
• Framing new ways to think and spaces to think in may be the key
• Training in technical issues, not systemic ones
Mindfulness in practice
Events
PaBerns
Systemic Structures
Who Lives, Who Dies? Will Social Media Decide? 2012 Hart House Hancock Lecture http://feeds.tvo.org/tvobigideas (March 1st, 2013)
Science-ish Blog: http://www2.macleans.ca/science-ish/
Julia Belluz (@juliaoftoronto)
Cameron D. Norman PhD
Principal, CENSE Research + Design @cdnorman http://censemaking.com http://www.cense.ca