social media marketing taught by: kirk davis march 23, 2011
TRANSCRIPT
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Social Media Marketing
Taught by:
Kirk Davis
March 23, 2011
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Agenda
1. Introduction to Social Media
2. Get a Customer3. Keep a Customer4. Listen5. Share6. Empower7. Entertain
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Introduction to Social Media
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Social Media Strategy ManifestoOr Social Media was Meant to be Fun
Get and Keep a Customer
• Create top-of-the mind awareness with customers
• Build brand identity & brand trust• Strengthen customer
relationships• Increase word-of-mouth• Enjoy a higher average sale
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Social Media Strategy ManifestoOr Social Media was Meant to be Fun
Social Media as Communication
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Social Media Strategy ManifestoOr Social Media was Meant to be Fun
Communities of Interest
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Social Media Strategy ManifestoOr Social Media was Meant to be Fun
Participation
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Social Media Strategy ManifestoOr Social Media was Meant to be Fun
Connection
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Social Media Strategy ManifestoOr Social Media was Meant to be Fun
Sharing Ideas• People share on social
media information they find remarkable and interesting. Boring or dull ideas are ignored are left behind.
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Social Media Strategy ManifestoOr Social Media was Meant to be Fun
Empower Your Audience
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Social Media Strategy ManifestoOr Social Media was Meant to be Fun
Entertain Your Audience
with Stories
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Social Media Strategy ManifestoOr Social Media was Meant to be Fun
Lead Us to a Vision of a
Better Tomorrow
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Social Media Strategy ManifestoOr Social Media was Meant to be Fun
Social Media was Meant to be Fun
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Social Media Strategy ManifestoOr Social Media was Meant to be Fun
The Strategy ofSocial Media
• 1) Listen (research) and share (communicate).
• 2) Empower (educate) and have fun (entertain).
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Win with CustomersAgainst the Competition
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We Don’t Need EveryoneTo Be Our Customer
• How many customers a week do you need to build the business of your dreams?
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Get and Keep A Customer
• Our number one job in business is to get and keep a customer.
• It requires ongoing communication.
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The Secret to Business Growth• Be the best choice
for your customers
• Promoters• Passives• Detractors
• 80/8 dilemma
• 10% versus 80%
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The 5 M’s of Marketing
1. Math
2. Market
3. Media
4. Message
5. Measure
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Publish Like a Magazine
• Google Trends• Hot Articles• Teaser Headlines• Assume fans and friends
are clients
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Publish Like a Magazine
• Publish no less than every other day (3x week)
• Create a 52 week publishing calendar
• Share fun and interesting info in between
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Participate
• Communities of Interest• Blogs• News articles• Facebook pages• Twitter• Linkedin• Quora
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Automate Your Social Media
• Update 42 sites
• Shrink URL’s
• Schedule Posts
• Monitor
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Branding with Facebook
• Top-of-the-mind awareness• Customer familiarity• Market penetration• Be talked about• Be perceived as consistent• Feel trusted• Make good offers and sales• Create desire for your
products/services• Become popular
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Facebook Branding Strategy1. Run Facebook ads for the life of your
business2. Test – Headline, Picture, Message, &
Audience3. Target most likely to buy4. Experiment with less likely to buy5. Keep audience size to no more than
2,000 for every $1 spent6. Goal is brand awareness, not sales. Sales
are a bonus7. Use Pay per impression if you are getting
clicks8. Use Pay per click for branding awareness.
No clicks, no cost.9. Expand each target audience as your
budget affords10. Compare ad campaign and sales to find
trends
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Social Media Marketing
Taught by:
Kirk Davis
March 23, 2011