SOCIAL MEDIA MARKETING

HIPPILY TECHNOLOGY PVT LTD.

AT

BY GHAI BHUPENDERPAL SINGH 14BSP1889

ABOUT THE COMPANYSTARTUP COMPANYMOBILE BASED APPLICTIONONLINE MARKETPLACEVAST CATEGORY OF PRODUCTS1000+ STORES LISTED DEDICATED TO HELP USERS SOCIAL SHOPPING APPEVERYDAY NEW COLLECTION

OBEJCTIVE Create database of Products, Brands and Stores. Provide regular feedback on UI and Application. Build a social media community with high organic & inorganic growth Encourage greater communication in the social media community Increase downloads and drive app usage via Social Media Planning and execute Social Media Contests. Also planning daily activities for Social Media.

METHODOLOGY

• Reviewing the products and uploading in UI.• Data Collection. • Execution of Social Media Contests. • Category Management. • Data Generation and Segregation. • Meeting with Digital Marketing Companies.• Tracking Daily social Media Activities.

• High threat of entrants

• Cost advantages• No barrier• Growing industry• Advanced

technology

• High buying power

• Huge customer base

• Many options to choose from

• Price sensitivity• Substitution

power

• High threat for substitution for products category

• Cost of change is not there.

• Low bargaining power• High competition• Same product sold by

many

• Strong rivalry in competitors

• Quality differences• Customer loyalty is

low• Level of

advertisement is low.

MICHAEL PORTER ANALYSIS

SWOT ANAYLSISStrengths Database of over 1000 e-commerce stores. Curating the best product from amongst the ordinary, is a time saver for

consumers. No Direct competition as of now.

Weaknesses Lacks experts on fashion to curate its products. App’s user interface doesn't have search button. Look of app is rather dry and not exciting. App is in its nascent stage and therefore very few people know it. Only Products from e-commerce websites can be featured and not

from app.

Opportunity Becoming a commercial application. Can use investor grow. Social Media awareness is huge opportunity. Affiliation programs with e-commerce stores.

Threats  Apps like Roposo, Sweet couch function on almost the same lines as

Hippily.  Off late, many e-commerce websites are switching to the mobile-app

platform.

Social Media Engagement Facebook has 17000+ like on the page. Daily five to six post designed for facebook which increased edge rank of page. Held contests for Twitter and Instagram Daily five to six post on Twitter and 13 post on Instagram were designed. Successful contests lead to increase the follower from 71 to 260 in Instagram

and from 291 to 319 in Twitter. Finding famous Hastags for Twitter and Instagram.

BENEFITS• Increased exposure

• Increased traffic• Developed loyal fans• Generated leads• Improved search rankings• Grown business partnership• Cost effective• Improved sales

ACHIEVEMENTS• Huge database of Products, Brands and Stores created • Designed Social Media Contests for Hippily which was appreciated a lot• Increased Number of downloads of application.• More conversion was driven to website and application • Learned the process of a marketplace (ecommerce)

FINDINGS• Social media marketing is boon to ecommerce• Vast pool of product categories• Potential competitors- Roposo and Sweet couch

CONCLUSIONS• Fashion ecommerce has a brighter future• Hippily is in its nascent stage yet to be established.