social media marketing guide for small business
TRANSCRIPT
of small business marketers spend an hour or more
on social media marketing per day.
26%
of small business marketers spend at least 10 minutes on social
media marketing per day.
58%
of small business marketers plan to increase their use social media this year.
80%
It's clear that most marketers are now embracing social media. But why?
We know what you're thinking: "Great. Social media is a popular marketing tool, but can it actually produce measurable results?"
53%
56%62%
84%
use social media to
reach customers
across multiple
touch points
use social media to
reach customers
where they spend
time
say that customers
expect them to be on
social media
use social media as on engagement
tool for 2-way conversation
Traffic on Facebook
Business gain 185% lift in web
traffic after achieving 1,000 Facebook likes.
Traffic on Twitter
Business with 51 to 100 Twitter followers generate
106% more those with 25 or fewer followers.
Purchase Intent
of online users count on social media when making
a purchase decision.46%
Purchase Intent
50%
of shoppers have made a purchase based on a recommendation made through social media.
Purchase Intent
71%of social media users
are more likely to purchase form a business they are
connected with.
CUSTOMERS ACQUSITION
of businesses
have generated customers
through LinkedIn
57%
have generated customers
through Twitter
48%
have generated customers through Facebook
42%
So, how do you make the most of your social media marketing efforts?
ADD VALUEShare content that your audience will find helpful, informative, or entertaining.
How to Articles Interviews
Webinars & Podcasts
Reviews & Rating
Video Tutorials
MarketReports
SHARE AT THE RIGHT TIMESDifferent social networks have different peak times for posting.
Tack advantage!
1pm to 4pm 9am to 11am 2pm to 4pm8pm to 1am
1pm to 3pm 7am to 9am5pm to 6pm
SHARE AT THE RIGHT TIMES
ASK QUESTIONS
Want to spark conversations and get your audience buzzing? Ask, don't tell!
Asking questions on Facebook
can increase interaction by
10% ~ 20%
Do ask open ended
questions.
Do ask questions about your industry or
niche.
Don't ask "yes or no"
questions.
Don't make every question
about your business or
brand.
1/2Nearly 1/2 of online
customers expect businesses to provide customer support on Facebook, but only 23%
actually do.
USE SOCIAL FOR CUSTOMER SUPPORTCustomer support via social is one area where there's plenty
of room for improvement.
42%Only 42% of businesses use
social media to solicit customer feedback.
56%56% of customer tweets to
businesses are ignored.
10%More than 10% of businesses
do not take any action to respond to negative social
media posts.
32%
22%
14%
13% 7%3%
11%
LinkedIn Facebook Twitter YouTube Google+ Pinterest Other/None
JUST DON'T SPREAD YOURSELF TOO THINIt's better to manage a few social media accounts really
well than to manage a dozen poorly.Not sure where to focus your efforts?
A recent Wall Street Journal study offers some insight:
Which Social Networks Do Small Business Use Regularly?
LinkedIn Facebook Twitter YouTube Google+ Pinterest Other/None
41%
14%
3%
16%
4%2%
20%
Which Social Networks Have the Potential to Help Small Businesses?
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