social media marketing and seo details - techniche · online media aspect, when you complete this...

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Social Media Marketing and SEO Details

Overview

Social media technologies are continuously transforming the ways consumers interact with each other and with firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers, with increased influence over marketers and brands. In this workshop, we examine how organizations capitalize on social media and these consumer-to-consumer interactions to support their marketing efforts. Specifically, we’ll examine (a) how social media can be used to listen to consumers and monitor their behaviour; (b) how to develop and deliver content that engages consumers and is strategically integrated across platforms; and (c) how to track the effectiveness of these efforts, (d) How to succeed with good SEO. Finally, we’ll explore how to manage both the internal and external dimensions of social media and SEO. We view these issues from a strategic and a practical perspective, with a technical platform perspective.

After The Workshop:

This Workshop explores several aspects of the new Social Media

environment as well as technical SEO perspective , including topics such as Social Media Research, keyword research we are going to use some tools for

Social Media Marketing and SEO which help you to have a better look at Online Media aspect, When you complete this Workshop you will have a

richer understanding of the foundations of the new Social Media marketing and SEO tactics and you will be able to rank your website landscape and

acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

mailto:[email protected]


Day 1:

Content Marketing

Designing Content for online market place

Distributing Content

7A Framework

Call-to-Action & Risk Reversal

Content Marketing Channels

Crafting a Content Marketing Strategy

Ethics and Professionalism

Plagiarism and Copyright Law

Multimedia Content

Integrated Marketing Communications

What is IMC

IMC Planning Process

Steps of Effective Communications

Consumer Information Processing

Consumer Decision Making Process

How Advertising Works – AIDA

Consumer Approach to the Buying Process

Marketing Communications Mix

Crisis Management

Paid/ Owned/ Earned Media

Role of Paid Media in Social

Importance of Earned Media in Social

Managing Social Media

Social Media Marketing

Social Media Revolution

#Socialnomics

Social Pyramid



Social Network and Communities

Attracting Attention Content

Linking Content

Motivating Action

Using Social Media to learn about Customers

Using Social Media for Co-creation

Getting Used to Social Media Tools ( IBM Bluemix, Semantria,

Hashtagify.me, Boardreader, Klout)

Social Monitoring

Engagement Strategies

Social Insight for Content Strategies

Measuring Social Media ROI

Real Time Marketing

How to Develop ads for Facebook and Instagram?

How to Develop ads for Twitter and Linkedin?

Social IMC

A/B Testing

Security, Privacy and Governance

Ethics in Social Media Marketing

Influencer Marketing

Influencer Marketing Strategy

How to Find Influencers

How to Engage Influencers

How to Measure Influencer Marketing?

Day 2:

Introduction to Search Engine Optimization

History of Search Engine

How search engine works



What is SEO

What is SERP

Need for SEO

Keyword Analysis

What is Keyword

Importance of Keyword

Types of Keyword

How to use Keywords

Keyword Spamming

Keyword Stuffing

Using Google Keyword Planner (GKP)

SEO Architecture

Designing according to Mobile

Responsive of Website on different platforms

Using HTTPs

On page optimization

Introduction to on page optimization

Importance of on page SEO

Factors Influencing on page SEO

URL optimization

Title tag optimization <title>

Importance of Meta description

Writing SEO friendly content

Image optimization (Alt tag)

Robot.txt creation

Sitemap.xml creation

Google Webmasters



Off page optimization

Introduction to off page optimization

Importance of off page SEO

Backlinks

Types of backlinks

Creating Backlinks

Methods of Creating Backlinks

Web 2.0 Directory

Listings on various local directories

Testing and Correcting (SEO Audit)

Google Analytics

Google Webmasters

Google Page Rank

Using SEO tools (SEM rush , GKP, SEO Site check-up, ahrefs,

Ubersuggest)

Analytics

A/B testing

Algorithms

Panda

Penguin

Hummingbird

Florida

Mobile

Fred



Hands-on Session

Quiz

Interactive Q&A

Certification: Certificate of Participation will be provided to all the participants

E-books and related study papers will be provided to all the participants.

Workshop Duration: 2 days (12-14 Hours)


social media marketing and seo details - techniche · online media aspect, when you complete this...

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