Social Media Marketing

Small Business Case Examples in Practice

Sunday, June 10, 12

Social Media for Business

What is Social Media...

Lots of “New Widgets”

Think Old School ... Creating Referrals

Avoid the Search for ROI

How Do You Value Brand Investment?• Don’t be scared away from Social Media because of the newness & it is a changing scene which provides an important business opportunity• The best starting strategy for social media is think of ways to generate “buzz” or what to get people talking about your products or services.• Try to avoid thinking of Social Media as a Marketing Channel with a measurable ROI. It is not like other channels such as Paid Search.

Sunday, June 10, 12

Why Social Matters

Does a Business Need to be Found?

Can be an Alternative to Website

Brand Reputation & Development

Further Improves Search Visibility

• Often the minimum entry fee is free, but you will need to invest some time for a basic presence. Not doing any Social is like not have a website• People are coming to expect a two-way communication venue with social media and look for ways to express their likes & dislikes• Search engines websites are evolving their ranking algo to move away from a reliance on links to measuring the social pulse.

Sunday, June 10, 12

Quick Primer of ToolsFacebook the Most Popular/Established

Offers Free Company Page & PPC

Linkedin: Ideal for B2B

Free Group Discussion & PPC

Twitter, MySpace, Google+, DeviantArt, YouTube, Pintrest ... many others

• Each social media website have their own conventions and norms so it will require doing homework to figure what might work for your objectives.* Important changes of Google Plus is now replacing Google Places

Sunday, June 10, 12

Starting the Process

Place Yourself in the Opposite Chair

No Tools for Decision Support

Start Getting “Social”

Focus on the Fun!

Integrate with Your Website• If you are not a very on-line social orientated person recommend they reach out to individuals who are and interview them.• To take advance of the search engines ranking for good social media businesses it will help to have it integrated with the core website.

Sunday, June 10, 12

Developing a Following

Wall PostingThink of Wall Posts as Topic Baits

Should You Tweet?- Notice the number of Followers v.s. Likes

Sunday, June 10, 12

Social Can be Fun!

Building the Like Numbers- Used the PPC over 3 months under to develop a following with $75

Turning Around the BoringA rather simple business model uses peoples interest in movies to generate some fun.

Improved Search Traffic- Noticeable increase in organic or free traffic from the search engines since doing this

Facebook effort

Sunday, June 10, 12

Social Integration

Home Page FeedsImproves Search interest with new topics & a sense of excitement

Accessible Social Links- Make it Easy to Get them talking about your business

Sunday, June 10, 12

Top 10 Advice Tips1. Social Media is not a Fad - It’s Challenging to Keep Track of New Players/Trends

2. Feedback is the Marketing/Sales Potential - Tap into the Buzz/Deal with Negative

3. Social Media ROI is Questionable - IMHO will Always Be that Way

4. Think of Brand Enhancement - Leverage People’s Passions to Build a Brand

5. Search & Social are Joining - This will be the Future of SEO

6. Understand the Tools - Outsource to the “New Masters”(Summer Interns!)

7. Map the Tools to a Strategy - Don’t Let 6 Months Pass without a Refresh

8. Think Social! - Have a bit of Fun Factor & Show Your Relaxed Side

9. Integrate - Create Related Efforts and Marketing Initiatives

10.Stay Committed - Will Consume More Time than Money

Sunday, June 10, 12