social media marketing - 20 digital platforms - concepts and case studies
DESCRIPTION
Social Media Marketing for entrepreneurs / professionals - Social Media Marketing strategies - includes Instagram - Facebook marketing - LinkedIn - Twitter - YouTube - Flickr - Google Plus - Pinterest - groups and Pages - Not only for B2C but also good for B2B - Blog - Blogger - WordPress - and Social Media Case Study - PPT by Jyotindra Zaveri - Hope you will Like it and Share. Your feedback and suggestions to improve this presentation will be appreciated. Same PPT in video format with animation effect http://youtu.be/JE7DwtQSuL4TRANSCRIPT
Social Media Marketing सो�शि�यल मीडि�य� मी�र्के� टिं��ग
By Jyotindra Zaveri, Computer Engineer, Germany
Outline
About author Jyotindra“Your Digital Publicity Is My Passion”
Facebook THREE Parts
LIKE, COMMENT and SHAREMakes Page or Group your interactive website
Digital Marketing Scope
Is your traditional marketing strategy integrated with digital marketing?
It takes one to three months to get fruits of social media marketing – Let us not expect
overnight results
Return on Investment
Why Social Media? 1 of 3
Why Social Media? 2 of 3
Why Social Media? 3 of 3
Oh! Facebook friends, what do you know about the value of LIKE?
Next, let us consider
Wrong Marketing Notions - Myth Vs Fact- 1 of 3
Wrong Marketing Notions - Myth Vs Fact– 2 of 3
Wrong Marketing Notions - Myth Vs Fact– 3 of 3
Dos and Don'ts of Social Media Marketing
Partial list of Digital Platforms – that I can create and manage for you – 1/3
Partial list of Digital Platforms – that I can create and manage for you – 2/3
Partial list of Digital Platforms – that I can create and manage for you – 2/2
Publish Online Newspaper
Much of a journalist’s job is to not always give the reader what they want to know, but what they need to
know
I have published three Newspapers Daily fresh news guaranteed
Who is using social media?1 of 2
Analytics and features are just the beginning
Components of the digital marketing strategy
Digital Platforms Active Users16-65 year age group
Your profile is yourreal-estate on the internet
Increase Your PrivacyKnow-How
Thomson and Thompson
Facebook Marketingwww.facebook.com/JyotiSocial
Facebook Page is your interactive website
Facebook / Twitter allows you to embed your post in your blog or website
How to LEAVE Facebook group
Facebook Page
Google is better than Facebook
Facebook Page InsightsPeople Engaged
Create Group and Page on Facebook, LinkedIn, Google+
Social sites allows real-time touch with users from anywhere and anytime
Avoid Games or such Facebook Apps (Application Programs)
Click ‘Don’t Allow’ – Recommended
Facebook group
Use ‘Share this Hyperlink’ feature to share on Facebook
Business to Business
B2B: Difficult to choose the right social network?
Social Media Marketing B2B Case Studies
facebook.com/GEIndia13 Lacs Likes
Google Plus
B2B Example – Top Engineering CompanyFacebook Page / Walter Surface Technologies
B2B - Walter Surface Technologies LinkedIn Company Page
youtube.com/TheWalterNetwork22 Lacs Video Views
Case study – B2CTata Tea & Wagh Bakri Chai
facebook.com/waghbakri49 K Likes
Bring your brand to life on SmartPhones and TABS
Facebook acquired Instagram (April 12, 2012)
instagram.com/puma680 K Followers
instagram.com/tiffanyandco 1.8M Followers
Power up your social media strategy on the Digital Platforms by joining
Google Vs Facebook
Google+ must for YouTube Comments
Google Plus500 Million+ members
Community is like a group
Hangout competes with Skype
Google Community
SlideShare
300 Million (30 Crore) for professionals
Connect with this author http://in.linkedin.com/in/jyotindrazaveri
Join professional LinkedIn Groups Social Media Marketing Pro
Make a private group of your dealer / distributor community
Who is watching my profile?
Subtle way of cyber branding
Get the best of LinkedIn and SlideShare
A picture is worth a thousand words, and a video even more
सो�शि�यल मीडि�य� in Hindi?
Use google translate to post in Hindi
YouTube insights reports
www.youtube.com/dnserp
YouTube gives cool ‘Stats’
YouTube: Who is watching your videos?
See my list of 20+ digital platformshttp://Apearoo.com/Zaveri
www.twitter.com
Target your customers
Twitter marketing
Twitter Marketing
Each tweet is 140 characters in length
Twitter can automatically update your Facebook Page
QR Code for digital marketing
QR Code isQuick Response code
Direct your visitors to a location in the Google map – see demo
ICICI Bank is using QR Code
In Japan McDonald’s now has QR codes on its packaging
Promote your brand
Create responsive - touch friendly website with SMO
Create responsive touch friendly website with SEO and SMO
Additional resources created and updated by Jyoti to learn Digital Marketing
Thank You