social media market penetration benchmark data

Social Media Marketing Best Practices Trends and Market Penetration Rates Social Media Site 78% have a corporate or employee sponsored site. Posting Frequency 52% post new content at least once a week. Corporate Policy 48% have a formal SM policy in place. Formal Plan 43% have a detailed SMM plan developed. Bookmarking Sites 30% actively use bookmarking sites. Widget Usage 26% have developed a widget for sharing. Market Penetration Rates Released by MetricsBoard - June, 2010. The results are crowd generated and compiled from online participants who have taken a free MetricsBoard Web 2.0 Marketing benchmark assessment. www.metricsboard.com Copyright 2010 MetricsBoard

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Page 1: Social media market penetration benchmark data

Social Media Marketing Best PracticesTrends and Market Penetration Rates

Social Media Site78% have a corporate or employee sponsored site.

Posting Frequency52% post new content at least once a week.

Corporate Policy48% have a formal SM policy in place.

Formal Plan43% have a detailed SMM plan developed.

Bookmarking Sites30% actively use bookmarking sites.

Widget Usage26% have developed a widget for sharing.

MarketPenetration

Rates

Released by MetricsBoard - June, 2010. The results are crowd generated and compiled from online participants who have taken a free MetricsBoard Web 2.0 Marketing benchmark assessment. www.metricsboard.com

http://www.metricsboard.com/

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