Is Social Media Making Your Head

Spin?

Connie Burtcheard, CMC, MBA

Agency ADvisor

and

Ann N. Videan, APR

vIDEAn Unlimited, LLCJune 2010

Step out of the vortex to create your very own brand of online cool.

No wonder your head is spinning!

127 million U.S. Internet users 50%+ log onto a social network ≥once/mo. 33% of Facebook users and 51% of Twitter users

connect with brands via social media Consumers pay attention to brands' social

efforts and give increasing weight to recommendations/ warnings from peers

eMarketer (June 8, 2010)

Social Media Statistics

How People Share Web Content

There’s method in this madness!

"Those who still think social network users are too busy engaging with friends to notice marketers must change their viewpoint... Brand interactions are real, valuable and growing.”

—Debra Aho Williamson, eMarketer senior analyst

eMarketer (June 8, 2010)

Social Media Usage

You know you’ve got some!

Bio, profile, company description Article, case study, white paper, book Industry tip, data Newsletter Media coverage Testimonial, recommendation Photo, audio, video PowerPoint, presentation Event, invitation

Identify Existing Collateral

Identify Your Goal(s)

Stop the vortex with a strategy!

Q1: Are my prospects using social media?

Q2: What are my goals?◦ Network to develop business◦ Position as opinion leader to build awareness◦ Interact and listen to understand market◦ Share content to drive traffic

Working Your Goals

You want the business, right?

LinkedIn ◦ professional community◦ groups◦ recommendations◦ dialog

Facebook◦ more personal community◦ photos◦ groups, events◦ dialog◦ games

Network

This is where you gain awareness.

Blog◦ content◦ dialog◦ market trends/news

Podcast◦ content

Twitter◦ content◦ research

Position as Opinion Leader

Get clued in to your market!

Twitter◦ research

Technorati◦ industry blogs◦ content

Amazon◦ products

YouTube, Vimeo◦ video

Digg, Stumbleupon, Reddit, Delicious◦ content sharing

Interact and Listen

Make your content irresistible!

YouTube, Vimeo◦ video

Digg, Stumbleupon, Reddit, Delicious◦ content sharing

Web site◦ your public “face”

E-newsletter◦ email

Flickr◦ photos

Slideshare◦ Presentations/pdfs

Share Content

Move Forward

Just follow these easy steps…

Select one social media goal Choose existing collateral (or create new) Post your collateral in a key community(ies) Direct people to that collateral from other

communities Repeat once a week (-ish)

Contact us if the vortex starts up again.

1. Visit IMCUSA.org2. Click “Find a Consultant”3. Click “Member Search”4. Fill in form with contact info:

Connie Burtcheard, CMC, MBAChief ADvisor

Agency ADvisor

Ann N. Videan, APRBusiness-Tribe Architect/Owner

vIDEAn Unlimited, LLC

Your Resources

www.IMCUSA.org

Maintain Your Profile Attach Files and Links Connect with others Create and Manage Blogs Link to Your Social Networks Create Web Pages Search for Opportunities

What Can You Do on www.imcusa.org

Your Basic Information

Your Profile and Preferences

Your Content Marketing

Your Networking

Maintain Your Profile Attach Files and Links Connect with others Create and Manage Blogs Link to Your Social Networks Create Web Pages Search for Opportunities

What Can You Do on www.imcusa.org