social media – love it or hate it, we need it lai/cilip ireland conference 2012 phil bradley
TRANSCRIPT
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Social Media – love it or hate it, we need it
LAI/CILIP Ireland Conference 2012Phil Bradley
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What is social media?
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User generated content
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Tom Cunniff http://bit.ly/IKL3ZZ
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In practice:
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“We don’t have a choice on whether we DO social media, the question is how well we DO it”– Erik Qualman (Author of Socialnomics)
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What does this mean for search?
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Google and social media
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People matter!
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Bing
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Blekko
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Other social media engines
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http://soshable.com
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What happens in Facebook stays in Facebook
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What happens on Google...
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http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
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Meanwhile...
http://thepoliticalcarnival.net/2012/03/02/friday-links-96/twitter-logo-4/
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News curation apps
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Less search, more finding
http://www.envano.com/blog/wp-content/uploads/search-engine-optimization1.jpg
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In summary
• Social results (that’s you!) are becoming more important
• You can affect rankings• Go to where the conversations are• Websites less valuable as time goes on• People ask people they know• It’s all just information!
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http://www.flickr.com/photos/verbeeldingskr8/3638834128/
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Thank you!
• Email: [email protected]• Web: www.philb.com • Blog: www.philbradley.typepad.com • Twitter: @philbradley