social media location based search marketing

Local Business Marketing Using

Social Media Seminar

Manny SarmientoNew Media, New Marketing, Inc.

www.LocalDirectoriesMarketing.com

Smartphones Usage

Between 2013 and 2017, mobile phone

penetration will rise from 61.1% to 69.4%

of the global population –

Source – emarketer.com Jan. 16, 2014


Number of Smartphones in the U.S.


Smartphones Rule!

Smartphones overtook regular phones in 2011Source: Nielsen Blog

The Smartphones Stats

General Smartphone Usage:

• 81% browse the Internet, 77% search, 68% use an

app, and 48% watch videos on their smartphone

• 72% use their smartphones while consuming other

media, with a third while watching TV

• 93% of smartphone owners use their smartphones while

at home

Source: Google Mobile Ads Blog


Mobile & Search Spend to

Reach $30 Billion

Strategy Analytics forecasts mobile and search spend to

reach nearly $30 billion globally by 2017.

Location-based search revenue will reach $6 billion by

2017. Therefore, the company predicts that more than 20

percent of mobile advertising will come through location-

based search in 2017.

- Mobile Marketer December 10, 2012


http://strategyanalytics.com/

Action Oriented Searchers

Mobile search is heavily used to find a wide variety of

information and to navigate the mobile Internet.

• Search engine websites are the most visited websites with

77% of smartphone users citing this, followed by social

networking, retail and video sharing websites

• Nine out of ten smartphone searches results in an

action (purchasing, visiting a business, etc.)

• 24% recommended a brand or product to others as a result

of a smartphone search

Source: Google Mobile Ads Blog


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Location-Based Check In

• Check In Sites

What is Location-based Service?

• Why People Check In?

Tell their friends

Record their LBS History

Win Rewards

• Who’s Checking In?

Source: www.emarketer.com/Article.aspx?R=1008410

Foursquare, Facebook

Places, Google Places,

Twitter?


Location-Based Check In

• Why Use LBS

Powerful Word of Mouth or Word or Web

Builds Loyalty

Builds the “Tribe”

It’s Cool!

• How to Use LBS

Setup Accounts

Claim Your venue

Advertise Your Specials

Engage and Embrace Check In Users


Foursquare

• Foursquare APP

Smartphone Application

The Check In Game

Earn Points and Badges

• Fastest Growing Geolocation Service

45 Million Registered Users

Setup Your Account

Stickers on Your Door, Windows & Register

Add Your Specials and Keep them fresh

Respect the “Mayor”

Check Your Venue Stats


Facebook Places (Check In)

• Facebook Places

Smartphone Application

1 Billion Users

Users “Check In”, “Share” and Earn Badges

Quickly Challenging Foursquare


Other Check In Sites

• Yelp

Not Just Ratings and Reviews

Check Ins and Reviews

• WHERE

Fast Growing on the East Coast

Wide Range of Services

Growing in Popularity


Mobile Site Optimization

• “Objects in the Mirror…”

• Make Sure that Your Site is Optimized for Mobile

• WordPress is SEO & Mobile Friendly

• View Your Site on Different Smartphones & Pads

• Google Sites Mobile Landing Pages


QR Code Me!• QR Codes Usage

Menus, Entrance, Business Cards, Print Ads, Web Site

• Call Me, PDFs, Promotions, Coupons, Web Site

(Demonstration - QR Code Sample on Screen)

• QR Codes are Going Everywhere

Get Hip, Get With It!

Get Your QR Code Now!

• Free QR Code Generators

http://www.qrstuff.com/

http://qrcode.kaywa.com/

http://goqr.me/

• QR Code Reader for Smartphones

Free at Your App Store


http://www.qrstuff.com/

http://qrcode.kaywa.com/

http://goqr.me/

Reviews & Ratings Sites

• Claim Your Listing on All Sites

People Can Review Even if You Don’t Claim

• Monitor Your Listings

• What to Do About Bad Reviews?

Avoid them! Be Remarkable!

Respond, Repair, Report, Thank Them

• What to Do About Good Reviews?

Respond, Thank Them, Use It


Reviews & Ratings Sites• Yelp

You Better Be Great!

50 Million Unique Visitors

Removes Good Reviews

• Urbanspoon

• CitySearch

Best Know Site

75,000 Businesses

• Google+ Places

Displays Yelp and CitySearch Reviews

Shows on Google Maps and Top of SERPs

Optimize for Google Search

Claim, Complete, Photos, Videos, Hours, Reviews

Purchase Google Boost Ads

Google.com/places

• Restaurantica.com

• Zagat.com

• Gayot.com www.LocalDirectoriesMarketing.com

Local Directories


Customer Loyalty

Programs• Customer Loyalty Programs

Capture, LVC (Lifetime Value of a Customer)

Bring them Back and Keep Them!

• The Goldfish in the Bowl

GetPerka.com $$

Loyalty Punch Cards on Your SmartPhone

Email Marketing

Timely, Informative, TOMA, the “Tribe”

Excellent, Overlooked Tool

Social Media Databases

Loyalty Comes from Being “Remarkable”

Remarkable: Worth Making a Remark About

Customer Evangelists


Get Listed on 50+

Search Engines

1. Check Your Local Directories Listings

2. Fix Your Listings

3. Optimize Your Listings

4. Synchronize Your Listings

5. Dominate SEO (Search Engines)

6. Demo


Daily Deals for Profit

1. Revenue Sharing

2. Make Deal Impactful

3. Collect Customer Information

4. Provide 5 Star Customer Service

5. Train Your Staff

6. Measure R.O.I. Pf/Exp = ROI

7. New Era of Daily Deals Sites Bluespot Deals

How to Use Daily Deals Correctly

New Marketing

• “Permission Marketing”

The “Tribe”

G.A.S.

• Being Remarkable

• Conventional Media

• New Media (Social Media Marketing)

Not Going Away!

• Web Interaction: C.C.E.


Social Media and LBS

Strategies

• Social Media Domination

• Build Large Number of Profiles

• Build Relationships

G.A.S.

• Create T.O.M.A.

• Positioning

• “Expert” Perception


Social Media and LBS

Strategies• Social Networking

Facebook, LinkedIn, Twitter, Google+

• Social Bookmarking

Delicious, Digg, StumbleUpon, others

• Social Media Press Releases

Fast Indexing, SEO

• Blogging

Fast Indexing, “Expert”, SEO

• Articles

• Local Directories

Hundreds – Search Engine Friendly


SMM & LBS Video

Strategies

• YouTube and Video

#2 Search Engine

#3 Most Trafficked Site

A “Must” for New Media

• Dozens of other Video Sites

Vimeo, Veoh, Metacafe, etc


A Note About Facebook

• Facebook is Not C.C.E. Friendly!

• Put Facebook Business Pages in

an iFrame

• Connect Facebook to other Local

Social Media. E.g. Foursquare


Social SEO / SMM

Social Media Marketing is

Really about SEO


The New SEO

• Search Engine Optimization (SEO)

SEO Rules Have Changed

Easier to Appear High on SERPS

Social SEO + New SEO

Can Eliminate PPC Expense

Optimize Before SMM or LBS

• DIY-SEO (Do-It-Yourself)


SEO New Media Trend

Optimized Microsites


www.WordPressTrainingAndClasses.com

www.QuickBooksTrainingCourses.com

www.QuickBooksEnEspanolMiami.com

http://www.wordpresstrainingandclasses.com/

http://www.quickbookstrainingcourses.com/

http://www.quickbooksenespanolmiami.com/

Three Active Points of a

Website1. Call to Action

Tell Me What to do Next

2. Capture

Who’s Visiting Your Web Site?

Who’s Visiting Your Business?

3. Engagement

The New Buzz Word

Competitor Killer


Set Up Your Facebook Place

• Remember to take the NAP

• Select “Local Business”

• Optimize the Page – SEO / Keywords

• Brand the Page with Cover Image and Profile

Image

• Constant Optimization for Better Results

• Facebook Business Page Management $99 per

Month

www.BusinessPageManagement.com

Why You Need LBS and

Social Media?

• The New Marketing Strategies

• The Differentiator

• Without LBS and SMM You Are

the Gazelle


Why You Need LBS and

Social Media?

• Massive Reach with Minimal Budget

• It’s Not a Fad

• Create Massive Amount of New Clients

• Creates Loyalty

• Creates Top of Mind & Keeps Customers

Loyal

• Creates Customer Evangelists

• SEO Value – You Will Get Found on

Google


What Happens if You Don’t Implement

Location-based Search and Social Media

Marketing Strategies?

• Everything is Going Local

• Your Competitor Will Leave You Behind

• Your Business Growth Will Stagnate

• You Will Probably Not be Around in 2 Years


What Must You do Now!

• Learn Social Media, Including Location-based Search

• Hire a Social Media Marketing Communities Manager or

Professional Company

• Make Your Website LBS and SEO Friendly

• Create a Social Media and Location-based Strategy

• Implement A “Shock and Awe” Social Media and Social

Bookmarking Campaign

• Claim Your Listings in the All Major Review Sites, Check In

Services and Local Directories

• Create Complete Profiles and Add Specials and Coupons

• Create a Capture Campaign and TOMA Strategy

• Implement a “Remarkable” Customer Service Philosophy

• Announce Your “New Media” Efforts through Your Store and

Websites

New Media, New Marketing, Inc.

• Social Media Marketing, SEO and

Location-based Search Services.

• Real, Up-to-date, Practical Social

Media Education, Outsourcing and

Consulting

• Ready Right Now to Help You Grow

Your Business!


New Media, New

Marketing, Inc.

Thank You!

Manny Sarmiento
