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November 2012For immediate release

Social media lecture goes live

An innovative public lecture to be held at Leeds Metropolitan University,

tackling the dos and donts of personal branding via social media, will be live-

streamed on the internet.

Communications expert, Helen Standing, will host the session at the

Universitys Rose Bowl building at 6pm on Thursday 6 December, where both

the audience and web viewers will be encouraged to submit questions via

Facebook and Twitter using the hashtag #leedsmetlive prior to and during the

event. Streamed live online atwww.leedsmet.ac.uk/bigscreen, questions can

also be emailed topressoffice@leedsmet.ac.uk.

Helen, who is co-founder and director of the Yorkshire-based communications

consultancy, Engage Comms Ltd, and has been named in PR Week

magazines esteemed annual list of "Top 29 under 29",commented: In such

a competitive jobs market, graduates and others need to demonstrate

entrepreneurial spirit and a real drive to make a difference. But many are

missing out on potential career and personal development opportunities by

not effectively building and managing their online personal brand. My lecture

will go through the steps of developing and implementing a personal branding

strategy.

The lecture will address the role of social media and how to utilise it in

creating an individuals personal brand as well as using media such as

Twitter, Facebook and LinkedIn to create business opportunities and establish

professional relationships. Helen, a part-time lecturer at Leeds Met, will also

http://www.leedsmet.ac.uk/bigscreenhttp://www.leedsmet.ac.uk/bigscreenhttp://www.leedsmet.ac.uk/bigscreenmailto:pressoffice@leedsmet.ac.ukmailto:pressoffice@leedsmet.ac.ukmailto:pressoffice@leedsmet.ac.ukmailto:pressoffice@leedsmet.ac.ukhttp://www.leedsmet.ac.uk/bigscreen

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talk about how organisations can use social media to communicate with their

target market and their consumers more effectively.

An Accredited Practitioner of the Chartered Institute of Public Relations

(CIPR) with an MA in Public Relations, Helen has worked in a variety of

communications roles in consultancy and in-house and specialises in using

social media to influence and engage. She has been named Yorkshire &

Lincolnshire's Outstanding Young Communicator by the CIPR and was a

finalist for Some Comms' brightest social media communicator under 30. She

also sits on the CIPR's regional committee as Treasurer.

Barbara Colledge, Dean of the Faculty of Business and Law, said: Helen

Standings lecture will be of immense interest to our students, the wider

business community and to anyone with access to the internet who has an

interest in using their social media accounts to progress personally,

professionally or commercially.

The event is free, with a reception from 5:30pm and the lecture starting

promptly at 6pm. Places are available on a first come, first served basis. To

book your place, please emailguestspeaker@leedsmet.ac.uk.

Ends

For further details please contact Julia Williams in the Communications team

at Leeds Met on 0113 812 5978 or email j.t.williams@leedsmet.ac.uk

Notes for editors:

Leeds Metropolitan University has more than 27,000 students and

around 3,000 staff.

mailto:guestspeaker@leedsmet.ac.ukmailto:guestspeaker@leedsmet.ac.ukmailto:guestspeaker@leedsmet.ac.ukmailto:guestspeaker@leedsmet.ac.uk

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The Vice Chancellor of Leeds Metropolitan University is Professor

Susan Price and the Chair of the Board is Lord Woolmer of Leeds.

Leeds Metropolitans four faculties are: Arts, Environment and

Technology, Business & Law, Health and Social Sciences, andCarnegie.

Leeds Metropolitans heritage can be traced back to the founding of the

Mechanics Institute in Leeds in 1824.

The Destination of Leavers in Higher Education (DLHE) showed that

the proportion of Leeds Metropolitan 2010/11 graduates in work, further

study or both six months after leaving university was 91.87%.

Libraries and Learning Innovation at Leeds Metropolitan was awarded

the CSE standard for the tenth year running in 2012.

In 2012, Leeds Metropolitan was awarded a First in the People &

Planet Green League, a league table of environmentally friendly

universities, for the sixth consecutive year.