social media leadership
TRANSCRIPT
SOCIAL MEDIA LEADERSHIP
are we ready?
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SECTION 1Leadership: what’s it all about?2
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WH
AT IS
LEA
DER
SH
IP?
Leaders
impact our
daily lives and
futures. In
good times
and bad,
there is
always a need
for strong
leadership.
The success
of a business
or an industry
is determined
by the leaders
it chooses or
inherits.
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ACCORDING TO WIKIPEDIA, ACCORDING TO WIKIPEDIA, “LEADERSHIP…“LEADERSHIP…
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INDUSTRIAL VS TECHNOLOGICAL REVOLUTION
INDUSTRIAL AGEThe rise of machines
INFORMATION AGEThe rise of people
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TRADITIONAL VS MODERN LEADERSHIP
Traditional concept of leadership
Modern concept of leadership
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THE WORLD IS CHANGING…
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Information technology travels faster than Information technology travels faster than ever!ever!
Are you ready to this revolutionrevolution
Web 2.0 and social media have changed our lives in some
meaningful way. Collectively they are changing
the world for good
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SECTION 2A brand new world: Web 2.0 and Social Media10
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SOCIAL MEDIA REVOLUTIONSOCIAL MEDIA REVOLUTION
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WEB
2.0
• Network as Network as PlatformPlatform• Social Social NetworkingNetworking• Photo-sharingPhoto-sharing• Video-sharingVideo-sharing• User-User-generated generated contentcontent• CommunitiesCommunities• WikisWikis• BlogsBlogs• PodcastingPodcasting• RSS FeedsRSS Feeds
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“Web 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium characterized by user participation, openness and network effect”
(Musser, 2006)
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SO
CIA
L M
ED
IA
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ACCORDING TO WIKIPEDIA, SOCIAL MEDIA ARE…
“… media for social interaction, using highly accessible and scalable communication
techniques. Social media is the use of web-based and mobile technologies to turn
communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-
based applications that build on the ideological and technological foundations of
Web 2.0, which allows the creation and exchange of user-generated content."
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SECTION 3When Leadership meets Social Media18
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SO
CIA
L M
ED
IA L
EA
DER
SH
IP
Have you ever thought
about a Social Media Leadership?
I I HAVEHAVE
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SOCIAL MEDIA LEADERSHIP IS ABOUT NEW WORLDS OF POSSIBILITIES AND
NEW THINKING FILLED WITH HOPE20
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accessibleaccessibleinnovative
unconventionalunconventional21
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A SOCIAL MEDIA A SOCIAL MEDIA LEADER…LEADER…
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TAKE THE INITIATIVE,TAKE THE INITIATIVE,
GUIDE PEOPLE TO GUIDE PEOPLE TO KNOWLEDGE,KNOWLEDGE,
EMBRACE NEW THINKING, EMBRACE NEW THINKING,
ENGAGE MORE VALUE ON ENGAGE MORE VALUE ON THE THE
SOCIAL NETWORKS!SOCIAL NETWORKS!23
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SECTION 4My personal experience @Social Media Week24
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WHAT IS SOCIAL MEDIA WHAT IS SOCIAL MEDIA WEEK?WEEK?
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THANKS TO SOCIAL MEDIA…
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I HAVE BEEN SELECTED TO TAKE PART IN THE MOST IMPORTANT GLOBAL EVENT
ABOUT NEW EMERGING TECHNOLOGIES!
That’s me!That’s me!
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AB
OU
T M
EWhat What is myis myfuture future goal?goal?
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BEC
OM
ING
A
BEC
OM
ING
A
SO
CIA
L M
ED
IA
SO
CIA
L M
ED
IA
LEA
DER
!LEA
DER
!
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io M
CE/0
00
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WEBOGRAPHY
• http://advertising.microsoft.com/italia/opinion-leader-social-media
• http://fcw.com/articles/2010/07/12/feat-excerpt-open-leadership-charlene-li.aspx
• http://leadershiplearning.org/blog/elissa-perry/2008-07-01/social-media-changing-how-change-happens
• http://smartblogs.com/socialmedia/2010/03/22/charlene-li-on-social-media-and-leadership/
• http://smartblogs.com/socialmedia/2010/06/18/buzz2010-5-ways-to-achieve-open-leadership/
• http://socialmediaweek.org/32
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• http://www.buzz2010.org/
• http://www.i-dome.com/articolo/15377-.html
• http://www.maxkava.com/2010/10/social-media-la-moltiplicazione-dei-microfoni-e-la-fine-dei-dinosauri/
• http://www.slatestrategy.com/
• http://www.social-media-analytics.it/social-media-analysis/identificare-gli-opinion-leader/
• http://www.socialmediatoday.com/SMC/182635
• http://www.stefanoyesstudio.com/2010/02/16/social-network-leader-4-segreti-per-diventare-un-guru-dei-social-network/
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