social media job search 2011
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Brand
or
Be BrandedBecky Washington, MPA
Career Services Coordinator
Portland Community College, Cascade Campus
Social Media and Your Job Search
Fall 2010OK Go
Do you really have to spend time on this?
Employers Use Social Networking Sites to Research Job
Candidates, CareerBuilder Survey Finds
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
I have personally heard 2 Financial Aid people say that they are looking up
scholarship applicants online.
2010 2008 2007 2006 2005
Recruiters searching
86% 83% 77% 75%
Recruiters eliminating
48% 44% 43% 35% 26%
*
*ExecuNet via” The Twitter Job Search Guide”
With over 89% of employers using social media in 2011 to research potential job
applicants, you have to be prepared.• The latest survey indicates that:• 89% will recruit in social networks this year• 55% will spend more on social recruiting• 64% use 2 or more networks for recruiting• 78% expect increased competition for hires
04/10/23 3Becky Washington, MPA
LinkedIn: www.linkedin.com/in/beckywashington
Social Media and Your Job Search
Jobvite Social Media Recruiting Survey 2011
Social Media RevolutionSocial Media Revolution
Social Media Revolution
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
United Breaks Guitars 2
Online job-search and headhunting is changing rapidly, and frontrunner
Monster is losing ground to LinkedIn, CareerBuilder, and even
Twitter Business Week
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
Your recommended “to do” list:
1.Create your LinkedIn Profile
2.Create your résumé on VisualCV (importing your LinkedIn profile makes it easy)
3.Following on Twitter
4.Manage your Facebook & MySpace
5.Check yourself out
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
LinkedInWhat Is LinkedIn YouTube
LinkedIn Grad Guide
LinkedIn introduces New Profile Sections Designed for Students
'Apply With LinkedIn' - The New Way To Get A Job
Employers Use Social Media to Recruit
Join Groups
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
VisualCV
VisualCV in Plain English on YouTube
Sample VisualCV
Becky's VisualCV
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
Twitter in Plain English on YouTube
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
Okay, what now?
Search.twitter.com
50 People on Twitter Job Seekers Should Followon ResumeBear.com
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
Facebook & MySpace
“Don’ts” are as
Important as “Do’s”
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
Fall 2008 “photos of an 18-year-old cheerleader for the New England Patriots football team appeared on Facebook that showed her posing next to a passed-out
man covered in offensive graffiti, according to several news accounts. The photos
apparently were taken during a Halloween party at a local college.
The Patriots fired her.”Christian Science Monitor
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Social Media and Your Job Search
“35% of employers reported they have found content on social networking sites that caused them not to hire… The top examples :
• Candidate posted provocative or inappropriate photographs or information - 53 percent
• Candidate posted content about them drinking or using drugs - 44 percent
• Candidate bad-mouthed their previous employer, co-workers or clients - 35 percent
• Candidate showed poor communication skills - 29 percent• Candidate made discriminatory comments - 26 percent• Candidate lied about qualifications - 24 percent• Candidate shared confidential information from previous
employer - 20 percent”CareerBuilder Survey
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
“8 percent of companies have fired an employee for something they
posted on social sites in the past 12 months, which is up from 4 percent
last year. “KSLradio
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
Fired Over Facebook: 13 Posts That Got People CANNED
Fired Over Twitter: 13 Tweets That Got People CANNED
Social Media Sobriety Test
“Twenty-three-year old Kara recently took a job as a management consultant at a high-profile practice in the
Los Angeles area. An Ohio native, with no friends or family on the West Coast, Kara put up a profile on MySpace in the
hopes of meeting new people.
Kara was judicious in how she set up her site: "I didn't fill out that cheesy questionnaire many people post, where
you describe your best feature and say whether or not you shower every day." she says. "I used a photo that was
flattering but not at all provocative and was even careful what music I chose."
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
Within a few months, Kara met many others online who shared her interest in biking and water sports. One Friday morning, Kara
decided to call in sick and go surfing with a few of her new pals. That weekend, unbeknownst to Kara, her friend
posted some of the day's pictures on her profile and sent Kara a message saying, "We should call in sick more often."
Unfortunately for Kara, her boss happened to be patrolling MySpace to check up on her college-age daughter and came across
Kara's site and the dated photos!
Mortified, Kara says she learned an important lesson -- not only about honesty, but about how small the world of online social networking can be and how little control you have over any information put out
there.”CareerBuilder
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
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From “30 Ways to Loose Your Job on Twitter – ResumeBear.com
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
Police Across the Country Tap into Facebook, YouTube to Solve Crimes
Elusive Debtors Foiled By Their Social Media Sites
▫ Create LinkedIn Profile▫Join Groups
▫ Create Twitter Profile▫ Start Following
▫ Clean Up Facebook▫ Clean Up MySpace
▫ Considering Google Plus?
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
Check Yourself OutGoogle Yourself – LinkedIn should be #1
PIPL YourselfCan you tell who you are?Terry Washington, United States - Pipl
Online IdentityOnlineIDCalculator
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
Protecting Reputations Video200+ Resources and Tips
To Help Manage Your Reputation Online
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Google Alerts: create them!
Becky Washington, MPA LinkedIn:
www.linkedin.com/in/beckywashington
Career Thought Leaders
Social Media and Your Job Search
Gain confidence – do Informational InterviewsInformational Interviewing on QuintCareers
On a weekly basis:*Update your status on LinkedIn and anywhere else you are
*Join groups, post articles, join discussions, answer questions, ask questions
*Try @replies on Twitter*Look for people to follow on Twello.com
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
Keep up your in person networking!
“Hiring authorities have spoken and they agree; networking is the most valuable tool in the job
seeker’s arsenal.”
“The second most effective job-search tool available is a relatively new one. Social/professional networking
sites, such as LinkedIn, Facebook and Twitter, garnered an average rating of 3.3, with 47 percent of
respondents giving it a rating of four or five.”Challenger, Grey & Christmas Study
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
For the Hot Shots
10 Ways Social Media Will Change in 2011
Social media trends to watch in 2012
Social Media and Your Job Search
Becky Washington, MPA LinkedIn: www.linkedin.com/in/beckywashington
Google Job Search Experiment
Social Media Job Titles • Community Manager• e-strategist• PR Social Media Manager• Social Media Communication Specialist• Social Media Community Manager• Social Media Consultant• Social Media Coordinator• Social Media Manager• Social Media Marketing Analyst• Social Media Planner• Social Media Specialist• Social Media Strategist• Writer/Editor-Social Media & Marketing
04/10/23Becky Washington, MPA
LinkedIn: www.linkedin.com/in/beckywashington 24
Social Media and Your Job Search
Small BusinessMetrics Matter
Free SEO Tools• www.pagerank.net• www.iwebtool.com• www.seochat.com/seo-tools• www.webconfs.com• tools.seobook.com
SEO Guide for Designers• http://tinyurl.com/3tryft
Twitter Tracking• www.Tweetspeed.com• www.twittercounter.com• www.mytweeple.com• http://monitter.com/
Helpful Twitter Enhancers• www.socialoomph.com• http://hootsuite.com/• www.tweetdeck.com• www.twitionary.com• www.whatthehastag.com• http://twapperkeeper.com/
URL Shorteners• http://bitly.com to track; expires• http://tinyurl.com to keep; no
metrics
Conversation Prism: http://tinyurl.com/n4z3qv
04/10/23
Becky Washington, MPA LinkedIn:
www.linkedin.com/in/beckywashington
Social Media and Your Job Search
Google Alerts: create them!
Raters & HatersRaten
• Social Scoring Will Change Your Life• What They Know
H8nOne way in which cyberbullying can be worse than the old-fashioned, schoolyard kind is that it can leave a trail—posts, texts, and photos that don't disappear when the fight is over.
• Wired Safety• Tim Ferriss Scam! Practical Tactics for Dealing with Haters• Air Force Web Posting Response
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Social Media and Your Job Search
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Social Media and Your Job Search
Becky Washington, MPA LinkedIn:
www.linkedin.com/in/beckywashington
Career Thought Leaders
Social Media Diversity
Social Media and Your Job Search
Fall 2010Becky Washington, MPA
LinkedIn: www.linkedin.com/in/beckywashington
Cascade CareersOK Go