social media & its use in transportation projects
DESCRIPTION
This presentation offers insight into the current and potential uses of social media in public works with a specific focus on transportation.TRANSCRIPT
Social Media &
Its Use in
Transportation Projects
http://youtu.be/3SuNx0UrnEo
Social Media & Its Use in Transportation Projects
The rules are changing
Social Media & Its Use in Transportation Projects
Not participating is
likehiding the
puzzlepieces
Social Media & Its Use in Transportation Projects
Don’t let others tell our story
Social Media & Its Use in Transportation Projects
Implementing social media on a
transportation project
Social Media & Its Use in Transportation Projects
Microblogging
Social Media & Its Use in Transportation Projects
At least 38 state DOTS are using Twitter
Alaska
Hawaii
Illinois DOT
Social Media & Its Use in Transportation Projects
Social Media & Its Use in Transportation Projects
Tennessee DOT
MultipleTwitter
Accounts
http://www.twitpic.com/photos/CapeTownFreeway
Social Media & Its Use in Transportation Projects
Summary of Content on DOT Twitter Accounts
Social Media & Its Use in Transportation Projects
•Accidents•Congestion•Tips/Advice•General Information•Lane Closures/Changes•Incidents•Publications•Emergencies
•Public Hearings/Docs•Policies•Legislation•Program Information•Transpo Alternatives•Research•Networking•Q&A Sessions (Chats)
http://wsdotblog.blogspot.com
Social Media & Its Use in Transportation Projects
http://www.flickr.com/photos/wsdot
Social Media & Its Use in Transportation Projects
http://www.facebook.com/pages/SDCountyDPW
“Plowing & Sanding Operations continue on mountain roadways. North end Sunrise Hwy remains closed, chains required elsewhere. Chains also required on Palomar Mtn, Montezuma Valley Rd, San Felipe. Complete rundown at http://sdcdpw.org/emergency”
Social Media & Its Use in Transportation Projects
http://www.facebook.com/IllinoisDepartmentofTransportation
Augmented Reality
Facebook PageTwitterYouTube
CarmageddonClosure of 405 Freeway in LA
“a unified corridor of commerce between two of the major commercial and tourism centers in the Midwest”
—May 25 resolution in the General Assembly (per www.dailyherald.com)
Chicago – Kansas City Expressway
Social Media & Its Use in Transportation Projects
Can social media be applied here?
Promote the route as a destination
Allow for check-ins tied to promotions along the route
Integrate gaming elements
Encourage drivers along the route to engage with social media
What Next?
Social Media & Its Use in Transportation Projects
Check your agency’s social media policy
Social Media & Its Use in Transportation Projects
Who is your audience & what are you trying
to accomplish?
Increase Your Communication Skills
Offline and Online!
Social Media & Its Use in Transportation Projects
Participate!
Social Media & Its Use in Transportation Projects
http://www.publicworksgroup.com
http://www.munigov.orghttp://www.govloop.com
Social Media & Its Use in Transportation Projects
A new century is at hand, and a fast spreading technology promises to change society forever. It will let people live and work wherever they please, and create dynamic new communities linked by electronics, improve the lot of the poor, and reinvent government . . .”
- An article about the telephone, 1898
Social Media & Its Use in Transportation Projects
Thank You! Questions?
Contact Information:
Pam Broviak, PECity of [email protected]
Public Works [email protected]
Twitter: http://www.twitter.com/pbroviakLinkedIn: http://www.linkedin.com/in/pbroviakSkype: Pam.BroviakSlides at: http://www.slideshare.net/publicworksgroup
Social Media & Its Use in Transportation Projects