social media inspiratie sportfondsen
TRANSCRIPT
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Social Media Inspiratie SessieTijdens het Recreatex Forum op 25 maart 2011
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1-4-2011 Social Media Inspiratie 2
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Contact
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http://nl.linkedin.com/in/patrickint
http://twitter.com/your_social
http://www.facebook.com/yoursocial
http://www.yoursocial.nl
06 22 507 008 of 076 888 30 50
Slideshare.net/yoursocial
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Waar denk je aan bij SocialMedia?
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Social Media is LUISTEREN
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Social Media is CONVERSATIE
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Social Media BOUWT MERKEN
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Social Media is MEETBAAR1-4-2011 9Social Media Inspiratie
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Social Media is meer dan alleen maar een account op LinkedIn, Facebook, Twitter, Hyves en You Tube
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Social Media dient als integraal onderdeel van je (online) bedrijfsvoering te worden opgenomen!
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Social Relevantie: Viral effect kostte $15 million in product recalls.
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Social Relevance:
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December 2010
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Maart 2011
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Q
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Is B2B nu anders dan B2C?
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Voorbeelden
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Welk kanaal in relatie tot welke doelstelling en doelgroep?
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Personal branding, company branding, kennisontwikkeling, recruitment, B2B
Persoonlijk contact, Webcare, Verkoop, ThoughtLeadership, B2B en B2C
Campagnes, Engagement: fans, Verkoop, Service, B2C en steeds meer B2B
Vriendjes, Engagement, Tieners & 50+, Nationaal, B2C
Thought leadership, SEO, B2B
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Social Media Monitoring
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Hoe bepaal ik welke kanalen ik moet inzetten,
met welke mensen wil ik me verbinden en met welke conversatie wil ik mee doen?
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Wie zijn onze klanten (klantsegmenten &
profielen) en prospects en fans?
Welke doelgroepen onderscheiden we?
Wat wordt er over ons gezegd?
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Next steps: Strategische
aanpak
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Is onze organisatie klaar voor Social
Media?
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Kennis
Vaardigheden
Cultuur
Draagvlak
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Framework: Evolution of the Social Corporate Website
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1. No social integration
2. Link away with no strategy
3. Link away but encourage sharing
4. Brand integrated in social channels
5. Aggregate discussion on site
6. Users stay on site with social
log-in
7. Social log-in triggers
sharing
8. Seamless
integration
Bron: Jeremiah Owyang, Altimeter Group
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Social Technographics Ladder
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Bron: Forrester Research
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Luisteren
Luis
tere
n
Luisteren
Luiste
ren
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Aanpak - Detail & Fasering
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Planning & Specificatie
Implementatie & Realisatie
Analyse & Onderzoek
Ontwerp & Definitie
Act
ivit
eit
en
Deskresearch(online) marketing & Internet planOrganisatie & ProcessenDoelgroepen & doelstellingenBest practicesInterviews key stake holders
Opstellen Social Media StrategieBenoemenprojectenBenoemendoelstellingen per project & project eigenaarBenoemenactiviteiten per projectSelectie & keuzeSMM tool
Vormgeven Social Media OrganisatieSocial Media Project Plan & PlanningSamenstellen Social Media Project TeamVoorbereiden Kick Off Workshop projecten
Implementatie SMM tool & trainingUitvoeren projectenOrganiserenwekelijkse Social Media project team meetings Organiserentussentijdse & eindevaluatie(s)Opstellen project End report
De
live
rab
les
Presentatie Quick Scan, Best Practices & Interview stakeholders
Social Media Business CaseSocial Media Strategie PlanProject VoorstelProject Initiation DocumentGeselecteerde SMM tool
Social Media Organisatie blue printSocial Media ProjectPlan(ning)Kick off Presentatie
Project(en)Social media organisatieProject voortgangsrapportagesLeerpunten rapportAanbeveling voorvervolg actiesProject end report
Advies & Project Management
1 x workshop 3 x workshop 3 x workshop tbd
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Het draait om meer dan alleen maar
followers, fans en vriendjes!
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Wat willen we met social media bereiken?
Betere relaties met bestaande klanten?
Nieuwe klanten?
Brand awareness?
Meer verkeer naar de webshop?
Hogere online verkopen?
(potentiële) klanten inspireren tot actie?
Betere service?
Informatie kanaal?
Kostenbesparing?
Innovatie?
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Specifiek
Meetbaar
Acceptabel
Realistisch
Tijdgebonden
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Contact
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http://nl.linkedin.com/in/patrickint
http://twitter.com/your_social
http://www.facebook.com/yoursocial
http://www.yoursocial.nl
06 22 507 008 of 076 888 30 50
Slideshare.net/yoursocial