social media inside the organisation (tin180 com)
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Social media inside the organisation
Trevor Cook
October 2005
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Unlocking potential
The hype is back! What’s different now - simple & easy;
links / communication; broadband; lower costs; mobility
Tim Berners-Lee – a “read / write” environment
One day most of us will have a phone number, email address & blog
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Features of the best intranets
Unified, seamless user experience Personalisation, home page portals Productivity (online meetings, HR,
learning) Unlock collective knowledge
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What can social media add?
Participation – (primarily – blogs) Personalisation – (RSS) Accessibility, Usability – (Tags, search) Bottom-line - from one-way to two-way;
from information provision to ‘conversations’ & communication
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Blogs – bridges to the future
Website creation for non-geeks If you can email, or use a word
processor – you can blog WYSIWYG Simple CMS, no html Edited through browser
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Some intranet uses of blogs Alerts – replace mass circulation emails Project blogs - record of decisions and actions.
Announce current status of the project and what was accomplished today.
Departmental – share news across the organisation. News – Employees can contribute industry or company
news. Brainstorming – employees in a department or on a team
can brainstorm about strategy, process, and other topics. Customers – employees can share the substance of
customer visits or phone calls. Personal blogs – sharing stories about work CEO blogs – personalising relationships with employees
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Web 2.0 – the social web
“collection of technologies - be it VoIP, Digital Media, XML, RSS, Google Maps… whatever …. that leverage the power of always on, high speed connections and treat broadband as a platform, and not just a pipe to connect.” – Om Malik
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Key social media terms
Weblogs or blogs – easy websites Feeds (RSS) – communication between
sites Aggregators – posts in your browser Tags – simple ways to sort material Social bookmarking – simple way to
share material Podcasts- audio files in feeds
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Participation 1: Create & find
Create content: blogs, wikis, podcasts Opt in: RSS feeds The easy view: news aggregators Find more: tags, live searching
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Participation 2: Reuse & remix
Flickr - quintessential Web 2.0 application. Its data and metadata is contributed by its users; while the interface is its own.
Del.icio.us - no data of its own. A metadata aggregator, for data on various sites, tagged by users.
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The Journey
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The pattern of adoption
First adoptors – geeks, students Next wave – includes politics, media,
academics Then business – maybe about 10% of
Fortune 500 companies were blogging in March 2005
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Really Simple Syndication (RSS)
Dave Winer, others, late 90s Maybe - single biggest change
in the web, Sites communicate with each
other In 2000, a handful of feeds
now there are millions. Vista will include feeds
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Feeds & aggregators
Subscription, push – user gets greater control
Meet the needs of individuals (information you want / need)
Easier to stay up-to-date (live notifications of new content)
Bloglines, Google Reader
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Feeds make it easier
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Feeds are everywhere
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Early RSS adoptors
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What RSS users read
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Podcasts
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GM’s podcasts
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Folksonomies
“… simultaneously some of the best and worst in the organization of information. …fundamentally chaotic, … problems of imprecision and ambiguity ... (But they) are supremely responsive to user needs and vocabularies, and involve the users of information actively.” - Adam Mathes, Graduate School of Library and Information Science, University of Illinois Urbana- Champaign, December 2004
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Tags
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Wikis
Websites that can be edited, through a browser, by anyone
Uses - Project management Share links, information Examples – Wikipedia, The New PR Wiki Benefits – ‘many hands make light work’
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The benefits of search
File systems are high maintenance – few people have the patience for it
The google generation - search is the way we do it now
Search is far more flexible Blogs are easily searchable
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Moving forward
Build slowly Address cultural issues Look for opportunities to ‘unlock the
potential’ Position blogs as supplements &
complements Recruit enthusiasts