social media in turism 2013
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Socializarea Turistica
…sau un mic indreptar de imprietenit comunicarea in turism, cu turistii, prin intermediul noilor instrumente sociale.
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1. Are de-a face turismul cu socialul ?
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Internetul Romanilor
6,5 mil
7 mil8 mil
7 mil
5,4 mil
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Socialul Este Despre
Experientele umaneRelatii umaneToata vorbaria si pisicaraia din jurul acestora
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Turismul este natural social
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Este una dintre cele mai intense si definitorii experiente umane.Este natural si standard sa impartasesti.Genereaza foarte multe reactii si discutii.
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Reality Check
In top 20 pagini pe facebook avem:- 9 pagini generaliste- 5 pagini de vanzatori de bilete- 5 agentii de turism (acestea sunt si singurele care sunt
prezente pana la pozitia 40)- Media fanilor pentru primele 5 agentii de turism pe
Facebook este de 40.000
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Agentiile de turism sunt cele mai nesociale entitati
cu potential maxim de socializare.
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…inapoi la socializare
2. Cum procedam ?
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Turismul este despre doua mari lucruri:Experiente (seductie)Oferte (oportunitate)
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Agentia nu trebuie sa apara niciodata in prim plan, ci doar la incheierea contractului. Agentia capata o personalitate in
momentul contactului direct (site, personal etc)
In social, agentia trebuie sa vorbeasca si sa demonstreze pricepere prin continut. Personalitatea agentiei este a unui turist
obisnuit care are toate aceste experiente.
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Strategia in social media nu este aceea de a duplica site-ul sau functionalitatea altor instrumente (google, e-mailing etc) ci de a
livra continut seducator. In social, o fotografie sau un text este mai viralizat decat o oferta
sau o lista de destinatii.
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Socialul trebuie sa generezeCuriozitate
WOWViralitateImplicare
Abia ulterior, acestea se inchid pe site sau la agentie.
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Turismul este despre doua mari lucruri:Experiente (seductie)Oferte (oportunitate)
Social Performance
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Pasi De Urmat
1. Creati-va o infrastructura sociala de contentUn blog pentru povesti si experienteUn cont de flickr pentru fotografiiUn canal de YT pentru clipuri
2. Creati un flux de comunicare catre pagini de experienta pe Facebook, nu catre pagini de agentie.
3. Gasiti influentatori cu care sa colaborati. Oameni care scriu bine, care se pricep sa transmita ce simt. Oameni normali la cap.
4. Creati aplicatii proprii pe Facebook si mobil care sa implice oamenii in impartasirea experientelor lor si a altora. Realizati aplicatii proprietare de mobil prin care oamenii sa trimita in cadrul inventarului dvs experientele personale din excursii.
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…un gand la final
Sunteti in businessul in care o fotografie chiar face cat 1000 de cuvinte.
Sunteti un business care vinde vizual.
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On Facebook, pics are king
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