social media in sport
DESCRIPTION
The Social Media in Sport presentation delivered on 27/09/2012 at Gateshead International Stadium, UK. Many thanks to Umpf PR for creating the infographic used on slides 85-86.TRANSCRIPT
SOCIAL MEDIA IN SPORT
TYNE & WEAR SPORT
WHAT WE’LL COVER
• WHAT IS SOCIAL MEDIA?
• UNDERSTANDING YOUR KEY MESSAGES.
• A LOOK AT SIX OF THE MOST POPULAR SOCIAL MEDIA TOOLS.
• EXAMPLES OF HOW THEY’VE BEEN USED WELL IN THE PAST.
• WHO USES WHAT?
• A BRIEF LOOK AT SOME OTHER SOCIAL MEDIA PLATFORMS.
• Q&A
BUT FIRST…
WHAT IS SOCIAL MEDIA?
“Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio” Marta Kagan – MD, Espresso Marketing
THE OLD MODEL OF COMMUNICATION
YOU ARE EXPOSED TO OVER
3000 MESSAGES A DAY
ADAPT OR DIE
THE NEW MODEL OF COMMUNICATION IS
TWO WAY
BEFORE WE TALK ABOUT
THE TOOLS…
YOU NEED TO THINK ABOUT…
THE FIVE Ps: WHAT ARE MY LEVEL 1 MESSAGES
The 5 Ps
Product
Place
People
Price
Process
What I do What are the benefits?
THE FIVE Ps: WHAT ARE MY LEVEL 1 MESSAGES
The 5 Ps
Product
Place
People
Price
Process
What I do What are the benefits?
What are we offering?
Where are we? Where are our customers?
Who are we targeting
How do we arrive at the price? VFM? Why should customers choose us and not our competitors?
Steps in the customer journey. The elements of service that the customer experiences
“Getting information off the internet is like taking a drink from a fire hydrant” Mitchell Kapor
“Stories are all around us, in words and sounds, in what we see and in what we feel; everything is a story, everything tells a story.” Frank A. Mills – Photographer
FACTS ARE DOTS ON A SCREEN A STORY CONNECTS FACTS TO CREATE
SOMETHING MEANINGFUL
THE TOOLS
SO HOW DO THEY
WORK?
Friends of friends
Family
Friends
Close friends
Almost friends Old
friends
Colleagues
Ex-colleagues
Friends of friends
Family
Friends
Close friends
Almost friends
Old friends
Colleagues
Ex-colleagues
Friends of friends
Family
Friends
Close friends
Almost friends
Old friends
Colleagues
Ex-colleagues
Friends of friends
Family
Friends
Close friends
Almost friends
Old friends
Colleagues
Ex-colleagues
Friends of friends
Family
Friends
Close friends
Almost friends
Old friends
Colleagues
Ex-colleagues
Friends of friends
Family
Friends
Close friends
Almost friends
Old friends
Colleagues
Ex-colleagues
Friends of friends
Family
Friends
Close friends
Almost friends
Old friends
Colleagues
Ex-colleagues
Friends of friends
Family
Friends
Close friends
Almost friends
Old friends
Colleagues
Ex-colleagues
Friends of friends
Family
Friends
Close friends
Almost friends
Old friends
Colleagues
Ex-colleagues
Friends of friends
Family
Friends
Close friends
Almost friends
Old friends
Colleagues
Ex-colleagues
YOUR FACEBOOK PAGE IS YOUR CHANCE TO…
• INTERACT WITH YOUR MEMBERS
• BUILD A COMMUNITY
• ENGAGE AND ENCOURAGE NEW MEMBERS
Question Type Example Question
Specific Who do you think will win the World Cup?
Yes or No Will Andy Murray win Wimbledon 2013?
Timely Today is Sport Relief day, how are you joining in?
Edgy Do you think School Sport should receive more funding?
Photo What do you think of the photo of our new trophy cabinet?
True or False True or False: Tiger Woods was 5 years old when he won his first competition?
Direct Why do you think people love or hate sport?
Preference Do you like indoor or outdoor football?
Fun If you were stuck on a deserted island with one sports person, who would it be, and why?
Events Are you planning to attend our family open day?
Experience What is your favourite memory of our club last season?
Humanistic Have you seen someone fall asleep while watching a match?
Tips What is your favourite pub for a post match drink?
Mad Lib Complete this sentence: The greatest thing I would give up for my sport is…?
WHAT IS TWITTER?
IT’S A MICROBLOG
EVERYONE (UNLESS YOU CHANGE YOUR PRIVACY SETTINGS)
SHARE
LISTEN
ASK
RESPOND
REWARD
KNOW-HOW
CHAMPION
TONE
Goal: Spread the message and capture a new audience
Strategy: Started with daily tweets on events, competitions and general information
Result: In four months over 100 people emailed ‘golf tweet’ and attended sessions.
Surrey Golf now has over 1,700 followers!
#coachingfamily Share good practice and documentation about coaching Reaches around 13,800 Twitter users
HOW CAN YOU USE…
INSTRUCTIONAL
MEET THE TEAM
FACILITIES
BEHIND THE SCENES
EVENTS
TESTIMONIALS
OR YOU CAN SIMPLY ENTERTAIN!
BROADCAST YOUR
LOCATION
CLAIM
CONNECT
SHARE
CREATE
FANCY BECOMING A
MAYOR?
NEW YORK’S GOT WINGS
THE PROFESSIONAL
NETWORK
COMPANIES & INDIVIDUALS
THINK ABOUT YOUR
PROFILE PIC
AIM FOR 100% PROFILE
COMPLETION
DON’T BE A
LION
(THAT’S LINKEDIN OPEN NETWORKER)
REQUEST INTRODUCTIONS
IT’S GOT
APPS
LINKEDIN BOUGHT
SLIDESHARE
WHO USES WHAT?
OTHER PLATFORMS ARE AVAILABLE
BLOGGING
A BIT LIKE WRITING A
DIARY
IMAGE DRIVEN PLATFORMS
PINTEREST IS AN ONLINE PINBOARD
BEING INCREASINGLY USED BY BUSINESSES
LAUNCHED IN
2010
TO USE SERVICES YOU’LL NEED TO
SIGN UP
THE GOOGLE+ GENERATION?
QUESTIONS
Xerxes Setna – [email protected] Matthew Briggs – [email protected]
www.tynewearsport.org
www.facebook.com/tynewearsport www.twitter.com/tynewearsport