social media in pharma making it happen - smi group ltd ... id, 2012 at 10:51pm , like boehringer...
TRANSCRIPT
Social Media in
Pharma
Making it HappenGary Monk
“So we're changing from just Boehringer Ingelheim 'boring pharma company', just giving out its news, to become more of a news source.”
Approach
Responding
Responding
Engaging
Infographics
Approach
Responding
Infographics
Employee support
Hidden comments?
Negative comments?
Approach
Historic negative comments
Non English comments welcome
Strong employee support
Responding
Responding
Approach
Anyone home?
Strong employee support
Page likes
43367 95748 92989 84545
# posts last 3 months
25 26 25 37
Average post likes
99 153 171 347
Average post comments
4.4 4.6 5.5 4.3
Learnings
• Human and friendly ‘engagement policy’
• Defined process for managing comments
• Rich content schedule
• Stakeholder value?
• Approval processes to support a quick & human response
• Consider approach to multiple languages
