social media in 2016: key stats and trends
TRANSCRIPT
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Usage, trends and developments Damian Radcliffe > @damianradcliffe
May 2016
Social Mobile in 2016
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Remember these…
First… a little history
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Any others?
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Usage in 2016
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Driven by mobile
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Increasingly connected worldDriving new media behaviors. Opportunities/challenges for publishers and brands.
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Globally a diverse picture
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But Facebook still leading
the way…
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Global trend
“…the younger a Facebook user is, the more likely they are to be using the service more than once a day.
Overall, perhaps the most impressive metric is that just 9% of Facebook’s active users select the less-than-weekly option. Compare that to sites like Instagram and Twitter, where about a quarter say this, and the strength of Facebook is clear.”
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Messaging apps increasingly importantJan 16, based on number of monthly active users (in millions)
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83% of Snapchat users are under 35
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Usage in the USA
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In the US most online adults on social
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Led by young people
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And Facebook
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FB has higher reach + frequency of use
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Breadth and diversity of usage
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Millennials are different….
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Emerging Trends/Issues
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Huge VC interest: a new tech bubble?
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The new gatekeepers
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Driving publishing methods and priorities
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Changing how we find the news
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And what we see…
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Social Media becoming Increasingly video led"The challenge is not to get the story published, but to get the story into people’s feeds — into their Twitter timelines, into their inbox and into their chat." - Zach Seward, Quartz
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Buzzfeed gets:
• 50% referrals via mobile• 75% via social BBC News Video on Instagram
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360 video
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New services and innovations abound
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Opportunity for brands and celebs
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Companies responding to Vertical ViewingSnapchat has told the Daily Mail that on
mobile, “vertical
video ads have up to
[nine times] more
completed views than horizontal video ads.”
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What happens next?A few quick thoughts….
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Social Media at/for work
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And for customer service
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News breaks on streaming apps
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What else can we expect?