social media for wards disputes team
TRANSCRIPT
My clients don’t use social media
Helen HammondManaging Consultant – Elephant Creative SolutionsMarketing Manager - Wards Solicitors
w. www.elephantcreative.co.ukl. http://uk.linkedin.com/in/elephantcreative t. http://twitter.com/helenhammonde. [email protected]
The background
• Facebook - 500m+, Twitter - 50m+, Linkedin - 50m+
• More than 60% of users are over 25• The largest increase in users comes from
those aged 35 - 49• The fastest growing audience is women over
55• Social networking isn’t a choice, it’s a reality• What do people find when they Google you?
So, what about Wards?
Phase 1 - real, local people
Phase 1 - legal specialists
Phase 1b - spreading the word
Phase 1b - spreading the word
Phase 2 - response & relationships
Phase 2 - response & relationships
Phase 2 - response & relationships
Phase 2 - response & relationships
The results so far…
Old website New website Average unique visitors per month (industry average 1,725)
1,819 1,980
Average page views (ie. how many pages get clicked on) per month (industry average 6,499)
2,269 12,903
Average bounce rate for homepage (ie. the % of people who go away from the home page having never clicked on anything) per month (industry average 40.8% )
48% 30.8%
•8% increase in visitors BUT 469% increase in page views
•613% increase in traffic to the blog, rather than old news section
Phase 3 - what next?
• Blog posts change on profile• Online products • Linkedin roadshow• Linkedin answers/groups• Video posts• Proactive BD using Twitter & Linkedin• Using Linkedin to drive more traffic to blog• Better calls to action and ‘reasons to call’• Online payment• Links & Google Adwords campaigns
Why is Linkedin useful… your profile
Why is Linkedin useful… your profile
Why is Linkedin useful… groups
Why is Linkedin useful… companies
Why is Linkedin useful… answers
Why is Linkedin useful… search
Why is Linkedin useful… search
Why is Linkedin useful… the extras
The effort… What’s in it for me?
There’s the theory… now what?
www.elephantcreative.co.uk