Social Media & Travel – What Works?

Content that works

FRIENDLY

TIMELY

ASK FOR WHAT YOU WANT

Content that works

BE RELEVANT

ASK QUESTIONS

HAVE FUN

Competitions…. What works for you…

Content you can reuse

Content that helps YOU

• What do you want to get from it?• What are your objectives?• Social sharing

Competitions…. What works for them…

Don’t ask for hours of time to enter to win a small prize!

Create a video to win this!!

• Easy to Enter• Simple to understand• Good chance of winning – perceived • Relevant prizes that they want to win• Fun

How to Manage Social media in House

Create a strategy

Don’t try and do it all

One person to manage it (that doesn’t mean

do it!)

Don’t do the same on EVERY network

Involve others

Get people excited

Know what you will talk about on each platform

Be passionate

Top Mistakes to Avoid

1. Not training your team2. Lack of understanding of what is

expected aka a social media policy3. Trying to do too much4. Not allocating enough time5. Assuming because someone is young

they know it all!6. Not fitting social with other marketing

activities7. Not enough focus8. Not having everyone on board

Examples

Examples

www.fb.com/responsibletravel

Connect with responsibletravel.com Online

www.Twitter.com/r_travel

http://blog.responsibletravel.com

www.pinterest.com/responsibletrav

www.responsibletravel.com/LinkedIn

www.YouTube.com/responsibletravel

www.slideshare.net/responsibletravel For this preso