USING SOCIAL MEDIA TO EFFECTIVELY GET THE WORD OUT

Background

Why Social Media?

How to Use Social

Media to Sell a

Warehouse of Books,

Make “Let’s buy a

Yacht” Money and Live

the Life you Always

Wanted (Deserved).

By Greg Wood

Not So Fast….

We’re taking a right…

Prepare PlanCreate & Launch

Engage & Measure

Step 1. Prepare

My giant alien brain says you need to craft a brand.

Do any of these buttons create a marketing plan?

Have you defined your target demographic?

Interview

Step 2. Plan

Listen: Find the Who, What &

Where

Editorial

Digital Spaces

Promotions

Win, Win, Win!

Influencers

Content

Step 3. Create

Digital Footprint

Editorial Calendar

Content & Creative

Step 4. Launch, Engage and

Share

Give without the expectation of

getting something back in return.

Have fun. Boring = Fail. Let it out

and let your hair down.

Be open, honest and transparent.

Step 5. Measure, Optimize, Improve

People People who read your book and talk about it

People People who read your book and talk about it

How I Used Social

Media to Sell a

Warehouse of Books,

Made “Let’s buy a

Yacht” Money and

Lived the Life I Always

Wanted (Deserved).

By Your Name

Thank You