Social Media for Events Industry -

BeginnersJune 2011

Kelvin Newman@kelvinnewman

understand edge rank

support related groups to your events

get 25 fans for a custom url

offer people something forliking your page

your profile picture is really important

use the opportunity to cross promote other accounts

iframes allow better design

video and photos work amazingly

apps increase functionality

https://ads.youtube.com/keyword_tool

consider adding several videos at once

copy tags of successful videos

think about thumbnails

think about transcription & captions

make sure you have acall to action at the end

comment on other videos

buy a kodak zi8

their ad platform offersamazing targeting

join and participate in groups

Questions can establish credibility

you can pull RSS feeds into groups

recommendations help everyone

pull in your presentationsfrom slideshare

polls can be a great way to gain attention & info

status updates work like twitter

linkedin events can work well

ready to start?

What’s your goal?

how are you going to get there?

WHISPER…a social media strategy

Words

Hear

Influencers

Story

Entertainment

ValueInformation

Platform

Engage

Respond

Would you like a half hour follow up

phone call?