social media for social good - how nonprofits can integrate social media into their fundraising
DESCRIPTION
Nonprofits will learn about the benefits of fundraising using Web 2.0 tools, understand how to integrate social media into existing fundraising efforts, and gain insight on how to discern a good online campaign from a bad one.TRANSCRIPT
![Page 1: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/1.jpg)
BOOSTING SOCIAL “CHANGE”: SOCIAL MEDIA AND FUNDRAISING FOR NONPROFITS
Stephanie A. Jansky Communications and Public Affairs Manager
Cleveland Clinic@SAJansky
Tara Pringle Jefferson Public Affairs Associate
The Cleveland Foundation@TaraPJefferson
Twitter hashtag for the session: #socialgood
![Page 2: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/2.jpg)
FIRST THINGS FIRST:SOCIAL MEDIA DOESN’T REPLACE OTHER FORMS OF FUNDRAISING.
![Page 3: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/3.jpg)
NEXT GENERATION OF AMERICAN GIVING SURVEY
![Page 4: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/4.jpg)
DONATION CHANNELS OVERALL AND BY GENERATION
![Page 5: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/5.jpg)
THINK IMPACT. NOT NEED.
![Page 6: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/6.jpg)
Where social media fundraising campaigns take off
![Page 7: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/7.jpg)
SUPPORTERS
FOLLOWERS
![Page 8: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/8.jpg)
5 SUGGESTIONS FOR SMALL NONPROFITS
Make it emotional. Make a specific ask. Make it easy to donate. Make it easy to “join the movement.” Make it easy to share.
![Page 9: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/9.jpg)
MAKE IT EMOTIONAL
People are twice as likely to give a charitable gift when presented with an emotion-inducing personal story that focuses exclusively on his or her plight — rather than a group of “unnamed statistical victims.”
“Don’t be afraid of emotion. It’s not sappy; it’s what makes people care.”
Homer Simpson for Nonprofits
![Page 10: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/10.jpg)
MAKE A SPECIFIC ASK
Don’t just say “please give money” Tell each donor - in tangible terms - just what
his/her $25 or $50 will provide
![Page 11: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/11.jpg)
MAKE IT (ASTONISHINGLY) EASY TO DONATE
Ask yourself: How many clicks does it take to get to your Donate Now page? Is it buried?
Most people (particularly Boomers and the Mature generation) WILL go back to your website before donating.
Example: Charity:Water
![Page 12: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/12.jpg)
MAKE IT EASY TO SHARE
Add ShareThis, AddThis buttons Encourage retweets and blog posts Create a hashtag if you’re using Twitter
![Page 13: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/13.jpg)
MAKE IT EASY TO “JOIN THE MOVEMENT”
![Page 14: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/14.jpg)
SHOW IMPACT AFTER THE GIFT
Malaria No More
YOUR NAME HERE
![Page 15: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/15.jpg)
EXAMPLES
www.BarackObama.com
Haiti Earthquake Text Messaging Campaign
![Page 16: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/16.jpg)
ADDITIONAL RESOURCES
Online Fundraising Campaign in a Box:http://www.fundraising123.org/files/
FundraisingCampaigninaBox.pdf Search “online fundraising” on
SlideShare: http://www.slideshare.com Next Generation of American Giving:
http://www.convio.com/files/next-gen-whitepaper.pdf
![Page 17: Social media for social good - How nonprofits can integrate social media into their fundraising](https://reader035.vdocuments.site/reader035/viewer/2022062615/5485dec7b4af9f690d8b4f00/html5/thumbnails/17.jpg)
Questions?