social media for researchers - sphpm presentation
DESCRIPTION
Presentation given 3 June to the Monash University School of Public Health and Preventative Medicine about how social media can be used in research environments, particularly within health.TRANSCRIPT
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#SPHPM 3-Jun-14HughStephens
Social media for researchers
SPHPM seminar, 3 Jun 2014
#SPHPM
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#SPHPM 3-Jun-14
• Introduction to social media
• Where are researchers?
• What are the opportunities?
• What are the risks?
• How people use it
2
Agenda
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#SPHPM 3-Jun-14
Introduction to social
media1
3
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#SPHPM 3-Jun-14
Social media is any tool that
uses the internet to facilitate
conversation.
It is the shift from a broadcast model of communication to a many-to-many
model of communication.
(adapted from Solis, 2010)
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#SPHPM 3-Jun-14
Use Between
Researchers
Use with
media,
“the public”
Personal
Use
Blogs
Google+
Flickr Tumblr
Facebook Profiles
DeviantArt
Non-researc
h blo
gs
Pintere
st
Research outcome blogs
Facebook Pages
Closed Facebook
Groups
Sector blogs
YouTube
CEO blogs
Sector-specific
??
Internal networks
e.g. Yammer
Journal platforms
e.g. BMJ forums
Academia.edu
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#SPHPM 3-Jun-14
0%
20%
40%
60%
80%
100%
14-19 20-29 30-39 40-49 50-64 65+
% o
f U
sers
Age Bracket
Proportion who Access the Internetminor trend:
as age
Source: Yellow Social Media 2013
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#SPHPM 3-Jun-14
Do not use social media
Frequency of SNS use
More than five times a day Everyday Most days
A few times a week Once a Week Less than weekly
Never
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#SPHPM 3-Jun-14
0%
20%
40%
60%
80%
100%SNS platforms used
Source: Yellow Social Media Jun-13
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#SPHPM 3-Jun-14
Audience and activity
9
Think not just of where they are, but where they engage
Audience
Activity
??
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2
10
Where are researchers
online?
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#SPHPM 3-Jun-14
Researchers online
• General
– #phdchat on Twitter
• UK: 1930-2030 GMT Wed Nights
• AU: 1st Wednesday monthly, 1900-2000 AEST
– Blogs++++++
– Inger Mewburn (@thesiswhisperer) ANU academic
• Sector specific
– …anywhere and everywhere
– Look @ your key stakeholders/influencers
11
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#SPHPM 3-Jun-14
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#SPHPM 3-Jun-14
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#SPHPM 3-Jun-143. Opportunities
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#SPHPM 3-Jun-14
• “Learn stuff” & access experts
• Motivation (e.g. getting the damn thesis written)
• Disseminate research findings
• Build collaborations locally/globally
• Become well-known in a sector (?future career)
• Social opportunities / meet people with similar interests
15
Opportunities activity
Opportunities abound, but you need to choose your poison
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#SPHPM 3-Jun-144. Risks
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#SPHPM 3-Jun-14
Be careful when talking about results & data
• Publications – is it already in the “public domain”?
– Little evidence to date about publications vetoing papers as they have had bits Tweeted
• Data privacy/confidentiality breach (!)
• Citations / re-use by others
• Time sink / stuck in the rabbit hole
17
Not everything is sunshine & roses
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5
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How is it used?
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#SPHPM 3-Jun-14
• John Weiner
– AllergyNet Australia
http://www.allergynet.com.au/
– Consultant physician allergy/clinical immunology, current PhD
candidate studying clinical excellence in social media, AllergyNet
Australia blog since 1998 (@AllergyNet)
• Tilahun Haregu
– Publication 2 Application blog
http://publication2application.org
– @Pub_App
19
Some examples
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#SPHPM 3-Jun-14
20
Questions?