social media for ptas, ptos and teams
DESCRIPTION
Webinar Slides: Help your school-parent group or team learn how to use social media platforms like Facebook and Twitter to strengthen your community, volunteering and fundraising efforts. Thanks to JustBetweenFriends.com and eFundraising.com for partnering on this project!TRANSCRIPT
![Page 1: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/1.jpg)
How to Supercharge your PTA or Team with Social Media
Karen BantuverisFounder & CEO@VolunteerSpot
Fran LytleBehaviorist & Dir of Marketing
@justbtwnfriends
Sponsored by
1
![Page 2: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/2.jpg)
www.VolunteerSpot.com www.JustBetweenFriends.comwww.Facebook.com/VolunteerSpot
2
Serving Parents Serving Schools & TeamsServing Parents Serving Schools & Teams
![Page 3: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/3.jpg)
DOING GOOD just got easier.
The use of web-based and mobile
technologies to turn communications into
an interactive dialogue
More than ½ of users are over 35 years old
and 56% are women
Social media users have higher measures
of “social well-being”
4 Strengthen your Group.
Simplify your Life.
Everyone’s Talking About
Social Media
![Page 4: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/4.jpg)
DOING GOOD just got easier.
Facebook is the most popular social media
92% of social media users use Facebook
Facebook users are more trusting than the
average Internet user
They have more close relationships and get
more support than the average American
5 Strengthen your Group.
Simplify your Life.
Did You Know?
![Page 5: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/5.jpg)
Social Media
Strengthens your Group
6 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
It’s like having
a conversation!
Listen
Share
Connect
Inspire
When we have
calls-to-action,
our community
will be engaged.
![Page 6: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/6.jpg)
Trust
Social Media
Strengthens your Group
7 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Listen
Share
Connect
Inspire
Action
![Page 7: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/7.jpg)
Use Social Media to . . .
• Build community & spirit
• Spread news
• Raise $$$
• Boost volunteering
• Spark Action
8 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 8: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/8.jpg)
Social Media & your
Outreach
9 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
• Newsletters
• Emails
• Blogs
• Hand-outs
• Social media
It increases reach & frequency of your
messaging – resulting in more
interaction & greater engagement
![Page 9: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/9.jpg)
Our Focus Today . . .
10 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 10: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/10.jpg)
Twitter Basics
11 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
• Start a Twitter Account
• Short twitter handle + photo
• Create a bit.ly to shorten links
• Encourage your parents to follow & follow back
• Thank people constantly
• It‟s ok to ask questions (encouraged)
• Read & check link before RT
• Always give credit! (i.e. @justbtwnfriends @VolunteerSpot)
• Use Hashtags: #PTA #Back2School
![Page 11: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/11.jpg)
www.bitly.com
12 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 12: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/12.jpg)
What to Tweet
13 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
• School news, meetings and events
• Sports scores
• Thanks (and photos) of volunteers & their work
• Appreciation to teachers
• Thanks to corporate sponsors (use their @address)
• Local news, parenting & education content
• Legislative updates
• Calls to Action: Volunteer, Donate, Vote, Join
• Results of fundraisers & elections
![Page 13: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/13.jpg)
Build Community & Spirit
14 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 14: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/14.jpg)
Spread News Efficiently
15 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 15: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/15.jpg)
Raise Money
16 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 16: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/16.jpg)
Boost Volunteering
17 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 17: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/17.jpg)
Spark Action
18 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 18: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/18.jpg)
19 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 19: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/19.jpg)
20 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 20: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/20.jpg)
Facebook Basics
21 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
• Start a Facebook Page (not Group)
• Encourage your parents to “like” it
• Share interesting content
• Encourage your inner circle to “like” and
comment on wall posts to get other parents
interested
• Welcome extended family & community
• “Like” corporate sponsors
![Page 21: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/21.jpg)
Facebook Likes &
Landing Pages
22 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 22: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/22.jpg)
What to Post
23 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
1. School Timelines, Meetings, Form Links
2. Upload photos & video and tag volunteers (NOT kids)
3. Create „Events‟ pages for big activities –
4. Fundraising & Membership Links & Status updates (#,%)
5. Call for Volunteers (with a signup link)
6. Interesting parenting & education content
7. Questions/polls on interesting topics
8. Thanks to corporate sponsors
![Page 23: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/23.jpg)
24
What to Post
Share posts from
VolunteerSpot
Just Between Friends
State/District PTA
Parks and Rec
Local Museums
Local Sports Teams
![Page 24: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/24.jpg)
Build Community & Spirit
25 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 25: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/25.jpg)
Spread News Efficiently
26 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 26: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/26.jpg)
Raise Money
27 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 27: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/27.jpg)
Boost Volunteering
28 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 28: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/28.jpg)
Spark Action
29 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 29: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/29.jpg)
Big Events? Make a Plan!
30 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
When Where What
3 weeks before School Fb & T
Carnival is around the corner – preorder wristbands & skip the lines ! < click here>
2 weeks before School fb Dunking booth fun coming your way – Vote on who you want to see <options>
1 week before Fb & T Carnival next Sat. We love @Grocery – THANKS for sponsoring our awesome day!
1 week before Personal frm leaders
e.g. Jimmy’s so excited for Sat’s carnival, he’s already wearing his writstband!
Days before Fb & T Photos of prep work, updates on booths, etc.
At Carnival POSTERS Follow us on Twitter & Like us on Facebook
After FB & T Photos and thanks to volunteers and sponsors
Example Fall Carnival Plan
![Page 30: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/30.jpg)
Tips for Boosting Parent
Participation and Volunteering
www.VolunteerSpot.com
@VolunteerSpot
31 DOING GOOD just got easier.
![Page 31: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/31.jpg)
Social Media & Volunteers
VolunteerSpotTM, DOING GOOD just got easier.
Thanks to Chris Jarvis,
@RealizedWorth
32
![Page 32: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/32.jpg)
Social Media & Volunteers
VolunteerSpotTM, DOING GOOD just got easier.
Thanks to Chris Jarvis,
@RealizedWorth
PARTICIPATION & RECOGNITION
Social Media Accelerates the Journey
33
![Page 33: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/33.jpg)
Be Specific when Asking
New School Year…new ways to help! Can you garden,
paint, or read? Please click here to see all the cool new
committees and fun ways to help our kids!
Urgent: 5 Volunteers needed in the Cafeteria next week on
Mon. and Tues. Please click here and choose a 50 min.
shift.
Carnival volunteers needed for 10/14! Please signup today,
don’t delay! http://tiny.pw12ldj #DunkingBooth #Cakewalk
#Fun!
34 DOING GOOD just got easier.
![Page 34: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/34.jpg)
Make it Immediately
Actionable
Volunteer Interest / Committee Picker Sign Up Sheet
Online Signups
For:
Concessions
Carnivals
Class volunteers
Workroom
Library
Literacy
Parties & Socials
Book fairs & more!
35 DOING GOOD just got easier.
![Page 35: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/35.jpg)
Make it Immediately Actionable
VolunteerSpotTM, DOING GOOD just got easier.
Cafeteria Volunteer Online Sign Up Sheet Example
Online Signups For: Concessions
Carnivals Class volunteers Workroom Library Literacy Parties & Socials Book fairs & more!
![Page 36: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/36.jpg)
• KEEP SCORE! Track hours and results and publicly
recognize blog, Facebook & Twitter
• Post “Thank You” messages on volunteer‟s
facebook pages
• Tag volunteers in photos
• Dedicate a song or YouTube video
http://www.VolunteerSpot.com/ebooks
Recognize Volunteers
DOING GOOD just got easier.
![Page 39: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/39.jpg)
Tips for Communications
www.JustBetweenFriends.com
@justbtwnfriends
![Page 40: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/40.jpg)
Easy and Free!
• Choose template
• Attach documents
• Automatic reminders
• Post to public calendar
Strengthen your Group.
Simplify your Life.
![Page 41: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/41.jpg)
Trust
Social Media
Strengthens your Group
42 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
Listen
Share
Connect
Inspire
Action
![Page 42: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/42.jpg)
Ask for Help!
Who’s already
using Social
Media?
43 DOING GOOD just got easier. Strengthen your Group.
Simplify your Life.
![Page 43: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/43.jpg)
Questions?
Thanks for Joining Us! and Special Thanks to
Karen Bantuveris
Founder & CEO
@VolunteerSpot
Fran Lytle
Behaviorist & Dir of Marketing
@justbtwnfriends
44
![Page 44: Social Media for PTAs, PTOs and Teams](https://reader033.vdocuments.site/reader033/viewer/2022051107/540549a08d7f729e768b4bcb/html5/thumbnails/44.jpg)
45
Thanks To Our Host!