social media for professional development: finance
DESCRIPTION
Originally presented June 21st, 2012 to Certified Financial Analysts of Vancouver.TRANSCRIPT
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Social Media for Professional Development: Finance
for CFA Vancouver
By: Kemp Edmonds
j.mp/kempcfa
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Choose your own adventure
Facebook Fired, Legal Expert WitnessPakistan’s First Social Media Company
Tweeting to a Job
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No One is An Island
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The Big Picture
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Where are people spending all that time?
2012
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Stay professional or stay private
There are risks.
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Horace Dediu, former analyst, now blogger at Asymco, January 19th 2011
“The issue for the pros is that the institution of [financial] analysis risks
becoming de-professionalized. In the same way many jobs that took specialized skills
became commoditized by the use of new tools or access to information, the era of
DIY financial analysis is dawning.”
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-FINRA Guidelines 2009
•Archive - All Communications•Supervise - Training, Policy and Procedure•Include Disclaimers - Recommended •Avoid Recommendations - Even Likes!
3 in 5 online investors are active social media users
-2009 Forrester Research Study
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Financial Social Media Examples
60% of online investors are active social media users
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Honesty Gets You Everywhere
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Honesty Gets You Everywhere^itl
^
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CTO OF NASA, KEMP
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CTO OF NASA, KEMP
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CTO OF NASA, KEMPkemp.com
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Lesson 1: Express your interest(s)
Lesson 2: Demonstrate your expertise
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Lesson 1: Express your interest(s)
Lesson 2: Demonstrate your expertise
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Lesson 2: Demonstrate your expertise
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Agenda
?
?
?
?
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The Power of Positive Networking
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The Power of Positive Networking
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Make Real Connections
Lesson 1: Express your interest(s)
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The Strength of Weak Ties
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The Strength of Weak Ties
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LinkedIn Answers
Lesson 2: Demonstrate your expertise
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Focused Groups
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- TO DO
• Complete your profile
• Ask two ?s answer one.
• 5 external invites
• 50 internal
• Join 5 Groups
• Connect with me :)
• Bonus: Recommendations
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Twitter: What’s it good for?
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An Information Flow
A Social Garden
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The Language
• @ - public mention or reply
• # - hashtag; to group messages
• RT - Retweet: giving credit (via)
• D - DM: Direct Message - PRIVATE
• LISTS - Monitor a specified group
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Serve your Audience
Be Helpful & Create Value
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Don’t give up
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New Learning Resources
StockTwits
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- TO DO
• Search.Twitter.com
• Complete your profile
• Follow 100 people
• Remember your Garden
• Connect with me
• Bonus: Build a Few Lists
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Facebook: Friends & Family
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Facebook Advertising:
The New Billboards
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Ever buy something in a bar?
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- TO DO
• Makes a decision
• Enjoy it the way you like
• Try Ads - $5
• Add a few pages
• Don’t connect with me :)
• Bonus: Create a page.
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Blogging
Writing
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Find Blogs
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What’s an RSS Feed?
Follow Blogs
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An RSS Reader
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Information Overload
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- TO DO
• Google news/blog sites
• Setup a Google Reader
• Subscribe to 10 sites
• Use Technorati.com
• Check out Mashable.com
• kempedmonds.com RSS :)
• Bonus: Build a blog Create.
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Develop Relationships - Long Term
Bridge the Digital Divide
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What is Success?
• Are you learning new things? Finding new sources of information?
• Qualitative measures matter more in terms of human connections, learning and experience gained.
• Have you connected with someone you admire and met in real life?
• Developing meaningful connections?
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One tool to rule them all
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3 Ways to Get Started
1. Setup your accounts: Connect with fellow financial advisors. Stay away from financial discussions online. Don’t make recommendations
2. Post generic information: news items, interesting stories, information that matters to your target audience.
3. Combine: social networks with your newsletter and email campaigns. Include social links in your email signature.
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Thank You
• The GuideBooks: mashable.com/guidebook
• The Role of Social Media in Financial Markets: j.mp/finmark
• This presentation is available now:j.mp/kempcfa
Special Thanks to Ken Wu