social media for nonprofits (beginner's class)
DESCRIPTION
This is the slideshow from an introductory social media class I recently taught at the Foundation Center at the Carnegie Library of Pittsburgh.TRANSCRIPT
Presenter:Cindy Leonard
Bayer Center for Nonprofit Management
at Robert Morris University
Social Media for Nonprofits
What’s on Tap?Exercise: Analog Social Networking (10 min.)Defining social media & Why we should care (10 min.)Social media terminology (15 min.)Types of social media tools (15 min.)Most popular social media tools (60 min.)
Social media planning & strategy considerations (30 min.)
General Q&A (30 min.)
Defining Social Media
Why We Should Care
Expand Network
of Contacts
Promote Action
Consolidate or
Formalize Networks
Strengthen
Relationships
Quick Feedback
to Constitue
nts
Social Media Terminology
Communities &
Community Building
Friends
ProfileOnline
Presence
Networks
Groups
Content Links
Comments
Tags (Bookmarki
ng)
Widgets
Authenticity
Collaboration
Culture
Types of Social Media Tools
Most Popular Social Media Tools
Social NetworkingFacebook: http://www.facebook.comLinkedIn: http://www.linkedin.com
Wikis: http://www.wikispaces.com
PodcastingHosting: http://www.podbean.com/ Recording: http://audacity.sourceforge.net/
Photo and video sharing Flickr (photos): http://www.flickr.comYouTube (video): http://www.youtube.com
Twitter: http://www.twitter.com
BloggingWordpress: http://www.wordpress.org
RSS feedsFeedburner: http://www.feedburner.com
Social bookmarking Delicious: http://www.delicious.com
The Pittsburgh Zoohttp://www.pittsburghzoo.org/
(blogging, Facebook, RSS feed, Flickr, Twitter, YouTube)
Pittsburgh Social Venture Partnershttp://www.psvp.org
(blogging, Facebook, LinkedIn, Twitter, YouTube)
LOGOS Ministryhttp://www.thelogosministry.org/
(Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)
Planning & Strategy
Small Steps
The “If you build it, they won’t come…” Issue
30
The WAVE Model
The 3 W Questions
Finding Your Audience
Use Versatile Tools
Engage Your AudienceYou will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience.
From a presentation by Arjan Tupan of Capgemini Consulting for Convio
Common Themes
Who job is it, anyway?
Assessing Organizational Readiness
Selling Social Media to Your Boss
What about ROI? How do I know if my efforts are worth it?
Open Q & A