social media for nonprofits
DESCRIPTION
101 SocialFish workshop for Network Williamsburg, a group of small local nonprofits in Williamsburg, VA learning about how to get started with social media.TRANSCRIPT
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1
Social Media for Nonprofits www.SOCIALFISH.org
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user generated content
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tool media
social media
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Agenda for today
What’s social media good for?
1. Listening
2. Building relationships
3. Building community
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Video:
www.socialnomics.com
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Social Media Tools
Brian Solis and JESS3
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Social Media Tools
Jessica Hagy, Indexed Blog
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Agenda for today
What’s social media good for?
1. Listening
2. Building relationships
3. Building community
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Social Media Strategy
Launch anInitiative
Feed &Nurture
Develop aStrategy
Measure &Evaluate
Listening
Cyclical Approach
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LISTENING
What’s social media good for?
Listening.
= brand monitoring
= finding relevant topics
= finding relevant talkers
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Red Cross Listening Goals
• Correct misinformation
• Be informed about public opinion
• Track conversation trends
• Identify influencers
• Build relationships.
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Good Keywords
• Organization name• Organization url• Execs / personalities / key people• Other similar or competing orgs• Programs/products you sell• Industry terms• Special events you're running• Causes you support• Campaigns you're managing
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Talkers
• Bloggers
• Personalities/Celebrities
• People who start groups
• Influencers (in real life too!)
• Who else?
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Email Alerts
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www.google.com/alerts
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www.tweetbeep.com
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www.backtype.com
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www.socialmention.com
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Email Alerts
• Experiment with your keywords
• 4 free tools
• Goal is to FILTER
• Email first, organize later
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Alerts to RSS
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Video
RSS in Plain English
www.commoncraft.com
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Proactive Listening
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Agenda for today
What’s social media good for?
1. Listening
2. Building relationships
3. Building community
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BUILDING RELATIONSHIPS
What’s social media good for?
Relationships and connections.
= be yourself
= tell your stories
= find your social objects
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BUILDING RELATIONSHIPS
Tools:
Blogs
YouTube
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BLOGS
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BLOGS
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BLOGS
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Blogs
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YouTube
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Group Exercise!
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Group Exercise
• who could be blogging? [people]
• what kinds of things might they blog about? [stories]
• what are some ideas for different kinds of posts? [social objects]
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Agenda for today
What’s social media good for?
1. Listening
2. Building relationships
3. Building community
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COMMUNITY
What’s social media good for?
Community.
= nurtured and cultivated, not built
= all community is made up of small groups
= relationships matter as much as content
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It’s up to you now!
Questions?