social media for nonprofits

Social Media An overview for non profits

Copyright ©2010, Lumenica, LLC

Presented by: Rabiya Jilani CEO, Lumenica, LLC

What do you think of when you hear social media?


Source: http://www.wealthyleader.com/blog/wp-content/uploads/2009/02/social_media_sites.jpg

http://www.wealthyleader.com/blog/wp-content/uploads/2009/02/social_media_sites.jpg



So What is Social Media?


Remember, the dynamics and demographics of each network

are different.

You don’t have to be EVERYWHERE!


Facebook

Facts:

• Launched in 2004

• Over 400 million active users

• People spend over 500 billion minutes per month on Facebook

• Fastest growing demographic is 35+


Understanding Facebook

• Personal Profile – You use it to communicate with friends, family

colleagues

– Remember it’s a PERSONAL profile

– Key features: Wall- Friends-Requests-Inbox-Newsfeed

• Groups – Typically used by smaller organizations/Non Profits

– Easy to set up

– Has some limitations


Facebook

• Pages:

– Preferred for organizations, brands and non profits

– You can create vanity URL

– You can have a list of people that “like” the page

Note: the like feature has replaced the concept of fans

– Shows updates on individual’s newsfeed

– You can view insights – VERY VALUABLE



Logo /Visual

Identity

Vanity URL

Wall

Photos

Events

People who

Like the page

Additional

Applications

Access to

insights

Discussions

Poll

Facebook: Applications

• Sample Applications:

– Causes

– Youtube

– Social RSS

– Slideshare

– Polls

– Events

– Discussion Board

– Calendar

– Constant Contact

– Event Brite

– Twitter Copyright ©2010, Lumenica, LLC

• More ways to interact with those who “like” your page

Facebook: Insights

• One of the best feature

• Gives you information about

– Interactions

– page viewers

– Demographics of those that like the page


Facebook - Events


Facebook-Ads


4

Facebook: Causes

• An application on Facebook

• You can create a cause to support a U.S. registered 501(c)(3) nonprofit or Canadian registered charity

• It can be used for fundraising and recruiting sponsors/supporters

• More information about causes or to list your non profit: www.causes.com


http://www.causes.com/

• Amount Raised

• Members

• About the Cause

• People who told their friends about the cause

• Position of the Nonprofit

• Impact


Linkedin

• Business Oriented Social Network

• Great for staying in touch with connections

• 65 Million Linkedin Members


Linkedin-Personal Profile

• Add a summary

• Experiences

• Education

• Photos

• Status

• Link it to twitter

• Additional info- Groups/recommendations


Linkedin Company Profiles

• Company Name

• Email Domain

• Website

• Description

• Industry

• No. of Employees

• Type

• Country


Linkedin-Other Features

• Linkedin Groups:

– Join different Groups http://www.linkedin.com/groupsDirectory

– Create Groups

– You can create Subgroups

• Linkedin Events:

– Create events

– Customize event type/keywords/who should attend

– Allow RSVPs


http://www.linkedin.com/groupsDirectory

Linkedin- Other Features

• Direct Ads (Beta)

– Create an Ad https://www.linkedin.com/directads/

– Pay per click or impressions model

– Target specific audience by location/job fuction/industry/gender

• More information about Linkedin: http://learn.linkedin.com/


https://www.linkedin.com/directads/

http://learn.linkedin.com/

Twitter

• Twitter is a real-time information network powered by people

• Also referred to as a micro-blogging site

• In the first quarter of 2010, 4 billion tweets per quarter were posted.

• In March 2010, Twitter has recorded a 1,500 per cent growth in the number of registered users


Twitter- Things you need to know

• Tweet: A post or status update in 140 characters

• Followers/Following/Lists

• Re-Tweet: A repeated tweet. Typically used to forward a message onto your followers

• Hashtag: tagging of an individual tweet by using a hash in front of the tag, allows you to stream a particular subject.

• DM: direct Message


How to use Twitter


Other Social Media Tools

• You can create a premium banded channel for your non profit

• Available only for 501 (c)(3)s

• Integrate it to accept donations from Google Checkout

• Videos can be embedded within website/blog/linked to facebook

• Provides you insights



• Image and video hosting website.

• Great for event highlights

• If you r mission is development related, you can post pics of the development projects

• Can be embedded within website/other social media tools



• Presentation, document and PDF hosting site

• Share Presentations with ease

• Synch audio with presentations

• Embed within wbesites/blogs

• Link to other social media tools


No matter which Social Platform you choose, remember to integrate them


Contacting Rabiya Jilani


social media for nonprofits

Business

twitter copyright

facebook events copyright

insights copyright

rsvps copyright

valuable copyright

direct message copyright

twitter twitter

social media toolscopyr