social media for non profits
DESCRIPTION
A presentation for the Center for Non Profit for Success by Lumenica, LLC. How can non profits leverage Social MediaTRANSCRIPT
Tips and tools for using social media to build support for your mission: An overview
Prepared for: Center For Non Profit Success
Presenters: Rabiya JilaniCEO Lumenica, LLC
Copyright © 2009. Lumenica LLc
Disclaimer
There is no cookie cutter method of having a successful social marketing strategy
Our objective is to share our experiences and give you some food for thought
Copyright © 2009. Lumenica LLc
Before you embark on a Social Media Campaign
What is your goal? Fundraising
Awareness
Influence Change
New Clients
New Partnerships
Media Exposure
Sponsors
Web Traffic
Monitor industry
OtherCopyright © 2009. Lumenica LLc
Focus on Social Media Tools
Blogging
Micro Blogging
Social Networking
Events
Wikis
Social Bookmarking
Social News
Photo Sharing
Video Sharing
Live Casting
Audio/Music Sharing
Product Reviews
Business Reviews
Community Q&A
Virtual Worlds
Game SharingCopyright © 2009. Lumenica LLc
Social Media comes in different forms:
Remember: The dynamics and demographics of each network are
different
You don’t have to be everywhere!
Copyright © 2009. Lumenica LLc
Copyright © 2009. Lumenica LLc
Listening
Broadcast
RespondBuild Community
Reinvent/Improve
What is Facebook?
• Communicate
• Seek Information
• Play with applications
• Control Content
• Build Relationships
• Express themselves
• Share information
Copyright © 2009. Lumenica LLc
Personal Business
Copyright © 2009. Lumenica LLc
Personal Business
Friends
Family
Coworkers
Classmates
Customers
Partners Stakeholder
Suppliers
Copyright © 2009. Lumenica LLc
Copyright © 2009. Lumenica LLc
Copyright © 2009. Lumenica LLc
Business Profile
Copyright © 2009. Lumenica LLc
Copyright © 2009. Lumenica LLc
© 2009 Business Incubation Center at CBP
Facebook AdsFacebook Ads
• Reach over 2 million active users
• Attach social action
• Create a demand
Copyright © 2009. Lumenica LLc
© 2009 Business Incubation Center at CBP
Identify your ad goal
Identify TargetKeyword Targeting
Make your product stand
out Keep it simple
Use a strong call to action
Use an ImageKeep the user experience in
mindEvaluate!
Facebook Causes
Copyright © 2009. Lumenica LLc
• A facebook application• Spread awareness • Discuss issues• Call for action/petitions• Fundraising
Facebook Page Insights
Copyright © 2009. Lumenica LLc
Facebook Page Insights
Copyright © 2009. Lumenica LLc
Facebook Page Insights
Copyright © 2009. Lumenica LLc
Facebook Page Insights
Copyright © 2009. Lumenica LLc
Goals for using Facebook
• Get Found
• Connect and Engage
• Create a Community
• Promote Content
Copyright © 2009. Lumenica LLc
What is Linkedin?
• Business Oriented Social Network
• Job Seeking, Connection building tool
• Use Applications
Copyright © 2009. Lumenica LLc
What is linkedin?
Applications
Copyright © 2009. Lumenica LLc
Company Profiles
Allows companies to create profiles on Linkedin.*Company/Nonprofit Name*Email Domain(s)* Website URL* Description* Industry* # of employees* Type* Country
Copyright © 2009. Lumenica LLc
© 2009 Business Incubation Center at CBP
Company info
Related Companies
Company Description
Company Employees
Recent Promos
Key Stats
Linked in Group-
A good idea:
Sign up for a group
Listen
Participate
create
Copyright © 2009. Lumenica LLc
Linked in Events
© 2009 Business Incubation Center at CBP
• Go to: http://events.linkedin.com/
• Fill out relevant information
Sample Event
Copyright © 2009. Lumenica LLc
What is Twitter?
• Founded in 2006
• Micro-blogging service that allows you to send and receive messages called tweets
• Tweets are text based
• Limited to 140 characters
Copyright © 2009. Lumenica LLc
How to use twitter
• Use it to share what’s going on with your non profit
• Email blast/Press release
• Build Relationships
• Hold competitions
Copyright © 2009. Lumenica LLc
How to use twitter
• Connect with media
• Connect with other non profits
• Create focus groups
• Works with other Social Media Platforms
Copyright © 2009. Lumenica LLc
Twit Pay
• Twitpay is a simple way to send payments via Twitter. Twitpay’s ReTweet Suite is for compelling campaigns over twitter
Copyright © 2009. Lumenica LLc
Things to remember
Be a resourceConduct a survey/study
Offer Value
Understand the lingoEach Network uses different language and tactics-learn the tactics
Promote others
Quality vs Quantity
Be thankful
Copyright © 2009. Lumenica LLc
Things to remember
Promote othersIf you want people to promote you and your cause, you have to promote others.
This is the only way to find a dedicated group of ambassadors for your non profit
Quality vs QuantityIf you have a small but dedicated group of followers, its better than having a large group of followers that don’t promote you
Be thankful-Mind your manners ALWAYS
Copyright © 2009. Lumenica LLc
Things to remember
Post Videos, Pictures, blog updates
People love to click on links
Share
Ideas, thoughts, articles, insights. People want to hear from you
Keep your followers/fans engaged
Play giveaways/contests
Use surveys or polls to show their opinions matter
Copyright © 2009. Lumenica LLc
Things to remember
The three most important things:
BE REAL
Talk like people, not press releases
Follow the experts and constantly learn and evolve
Copyright © 2009. Lumenica LLc
Copyright © 2009. Lumenica LLc
Useful Social Media Networks for non profits
REMEMBER: Cross Promote
Copyright © 2009. Lumenica LLc
Final Thought: Social Media is long term
It takes effortIf you want ambassadors, you have
to trust them and endorse them
Copyright © 2009. Lumenica LLc
Questions?
© 2009 Business Incubation Center at CBP
Contacting Rabiya
Email: [email protected]
www.facebook.com/rabiyaj
http://www.linkedin.com/in/rabiya
http://www.twitter.com/bizincubation
http://www.slideshare.net/rabiyaj