social media for lion hudson
TRANSCRIPT
LION HUDSON &
SOCIAL MEDIA
Dr Bex Lewis, Digital Fingerprint
February 2015 for:
http://www.lionhudson.com/
This work is licensed under a Creative Commons
Attribution-NonCommercial-ShareAlike 4.0
International
Today’s Session
• Introductions
• What is social media?
• Why bother with social media?• Introducing: social media culture
• Why is there so much fear?
• Where to Share? The toolboxOpportunities, ethics and etiquette
• YouTube
• Blogging
• Google +
• Basic Strategies: Who/When?
https://twitter.com/drbexl
Let’s “tweet” each other…
Image Credit: Facebook Meme
Even though in practice, face-to-face
communication can, of course, be
angry, negligent, resistant, deceitful and
inflexible, somehow it remains the ideal
against which mediated communication
is judged as flawed.
Prof Sonia Livingstone, Children and the
Internet: Great Expectations and Challenging
Realities. 2009, p26
https://twitter.com/hanelly/status/405754162555944960/photo/1
SOCIAL media
"If you want to build a presence in the social
media platform, then you need to be
present."
- @unmarketing
Networks of Networks
Push/Pull Media…
The Big Questions
•Why
•Who
•What
•Where
•When
•To achieve
what?
•How do the
digital tools
help achieve
this?
http://youtu.be/zxpa4dNVd3c
http://pennystocks.la/internet-in-real-time/
Image Credit: Purchased Stockfresh
Social Media: More than
the cherry on the cake!
SEARCH & SHARE
https://www.google.co.uk/#q=Lion+Hudson
https://majestic.com/reports/site-explorer
https://support.google.com/webmasters/answer/35769
http://www.lionhudson.com/display.asp?K=9780745956046&nat=false&sort=eh_sa
les_rank&sf1=keyword&st1=bex+lewis&m=1&dc=1
http://www.slideshare.net/drbexl/promoting-
raising-children-in-a-digital-age-for-church-
media-network-conference
https://www.facebook.com/drbexl
Choose Who to Share With
https://www.facebook.com/pages/Lion-Hudson/1486281471653455?ref=br_tf
Find Your Voice(s)
Clarify Audience
• Age?
• Gender?
• Location?
• Educational Level?
• Beliefs?
• What are they searching for?
• How can you make it easier for them to find?
• How can you make it easy for them to want to
share?
https://www.facebook.com/LionFiction
https://www.facebook.com/candlebooks
Facebook Insights
https://www.facebook.com/monarchbooks
https://www.facebook.com/lionchildrens
https://www.facebook.com/help/
https://www.facebook.com/advertising
160 Character Bio
RT: The Power of the Retweet
Trending Topics: 18/9/14 1758
https://twitter.com/LionHudson
https://twitter.com/spckpublishing
https://twitter.com/drbexl/lists/medialit-codec
The
Power
of Lists
https://twitter.com/lionchildrens
https://twitter.com/candle_books
https://twitter.com/rhodapr2013
http://www.slideshare.net/drbexl/daily-twitter-workout
https://www.pinterest.com/lionfiction/
https://www.pinterest.com/candlebooks/
Pinterest (Some tips)
“It's true that they had a website that would
naturally appeal to the demographics of Pinterest.
If you don't think your site would quite fit in, maybe
you're right, but there's still benefit to be had. I've
even seen pins of products as mundane as
portable storage containers go viral on social
media channels; it really comes down to creativity
and effort behind the campaign. Social media
marketing is one of the three pillars of a successful
SEO campaign, and Pinterest is a big player in the
social media realm right now.”
http://www.huffingtonpost.com/jayson-demers/pinterest-online-marketing_b_3206020.html
http://smallbiztrends.com/2014/09/tips-on-using-pinterest-for-business.html
http://instagram.com/lionhudson/
http://www.socialmediaexaminer.com/instagram-for-business-tips/
YOUTUBE
https://www.youtube.com/channel/UCPUTFg3foYoNtNK8248cgeg
https://www.youtube.com/user/monarchbooks
https://www.youtube.com/user/officialpremiertv
https://www.youtube.com/user/mybigbible/playlists
Simple ideas for Video:
• Think of the STORIES you have to tell,
and how you might tell them –
• Events: Before/After
• Sermons: Quick Overviews/Responses
• People & Their Lives
• What can you “How To”?
• Engage with other’s videos:
• Comment (no flaming)
• Blog about them
• Add to favourites/playlist
Audio?
https://audioboom.com/users/51414/boos
BLOG
https://mondayatnine.wordpress.com/
Ideas for Content?
• “See what we’ve been up to”
•Thoughts & Reflections
•Reviews (Books, films, websites) etc)
• Ideas for debate
• Interviews (Text, Audio, Video)
• ‘Best Of’ Content
• ‘How-to’ Posts
•10 things you can…
•Guest Posts
Image credit: RGBStock
Think About
•Who are you blogging for?
•How often can you blog?
•What style of blog will you use?
•What content can you produce?
•What do you want Google to find?
•Who else can you bring on board?
http://mailchimp.com/
GOOGLE+
https://plus.google.com/115682152344165291094/videos
Who sees this?
1. God
2. Parents
3. ‘Kids’
4. Newspaper
5. Enemy
When? It takes TIME…
https://hootsuite.com/dashboard#/
https://tweetdeck.twitter.com
https://bufferapp.com/
http://www.google.com/alerts
http://twitterforchurches.com/blog/2009/06/29/crisis-
communications-for-the-social-media-age/
Don’t overthink. Running through
committees, endless drafts and approval
processes to get a response out there
can cause far more damage than good.
As long as you have taken the time to
assess the situation and can take a
rational, respectful tone in your
response, even an awkward response is
OK to start with, and buys you time to
continue to respond to the problem.
http://blog.visual.ly/15-tools-every-social-media-manager-should-use/
Measuring Social Media ROI
http://www.exacttarget.com/blog/10-social-media-measurement-best-practices/
Clear Goals = Clear ROI
•Increase awareness?
•Generate leads?
•Convert leads to sales?
•Retain existing customers?
•Links with suppliers?
•Reduce costs?
Principles of Good Engagement
•Be interesting
•Be encouraging
•Be active
•Be helpful
•Be authentic
What is your ONE
takeaway action?
@drbexl @digitalfprint
QUESTIONS?