social media for journalists part 1 - research leonardo da vinci project 2012-2014: new media...

SOCIAL MEDIA FOR JOURNALISTS PART 1 - Research

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to

use under condition of acknowledging autorship

Social media- definition

Social media refers to the means of interactionsamong people in which they create, share, andexchange information and ideas in virtual communities and networks.




Why are social media important…?

They follow rapidly developing events




However...

Different social media have different strengths when it comes to research! Use the right service for the right

thing!




Do you want to include social media into your

work?




What else?...

Create RSS feeds*!




Tools for monitoring RSS feeds

• Internet Explorer built-in RSS function• Feedly* • Netvibes.com*• iftt.com*• Google Alerts*• Flipboard (iPad, iPhone, Android)*




Get the routine!

What else? (vol. 2 )




How to look for the information?

Use the services’ search functions for research!




Twitter search




• Google and Facebook search




Social media services come and go!




Be social!




Ask questions!




Don’t ignore the comments section!




Share with your colleagues!




Crowdsourcing*

What is it?




Success factors for crowdsourcing/real-time investigations:

• Considerable public interest in the subject• A high level of engagement in the issue among

visitors• Think about what visitors might get out of the

investigation • Make it easy to participate • Continuous marketing




Case study: #hurkännsdet (“how does it feel”)




Case study – Interest map




“It worked because the subject engaged people. It’s important to think about your target group and what interests they have - your readers/listeners have to feel engaged with the issue if they’re going to share anything.”

Kristian Lindquist*, Svenska Dagbladet




Challenges – Source Criticism




How to detect a fake identity?

• Check if a social media account has a link to an official page.

• Read through the archived feeds.• Check how many followers the account has. Too

many?• Check how many posts have been made on the

account previously.• Check if the person responds to questions.• Check the personal posts in the past.




Going undercover




Research in social media takes time




However, it can be very effective

”Within TWO MINUTES of going online we found 20 users who openly expressed their interest in under-age images and child abuse. After two hours we had discovered 200 perverts.”

The Mirror




Be personal!




“The conversation on Twitter is in many ways reminiscent of everyday conversations in real life - at the workplace, in the coffee room and among friends and acquaintances. Small talk is often the way you begin to get to know other tweeters. If you use Twitter as a journalistic tool you need to keep this in mind: small talk builds relations which can then be of daily practical use.”

Nicklas Malmberg*, P4 Sjuhärad




To like or not to like




Solution

About you “This is a Swedish Radio account, used professionally

for journalistic purposes. A “like” from this account should not be perceived to mean that Swedish Radio backs or in any other way supports what is being “liked”. Instead it should only be seen against the background of Facebook’s system for following other users.”




Legal issuesUsing material protected by Copyright




“By uploading the image you are affirming that you own its copyright and that Swedish Radio may use it in its activities.”




Legal issues Source protection




social media for journalists part 1 - research leonardo da vinci project 2012-2014: new media...

Documents

media professionalspartners

skamba sk

new media literacy

media21foundation bg

vinci project

fopsim mt

videovest ro

different social media