social media for gcppa 2011
TRANSCRIPT
Presenter:
Dana R. Zezzo ProTowels Etc.440-344-5933| [email protected]
www.protowelsetc.com
Pro Towels Etc.
Dana Zezzo Dana Zezzo
Pro Towels Etc.Pro Towels Etc.
Dana Zezzo
Social Media for Promotional Products
Professionals
Event Hashtag
#GCPPA
Are you looking for this?
REALLY?
My 5 Key Discussion points of Social Media
• Accessibility
• Brand – Business vs Individual
• Content
• Time
• Tracking ROI
• Stay in front of customers & prospects• Know your customers better
– Identify unknown connections
• Find new customers!• Create Community• Branding• Educate• Fun
Benefit From Social Networking
Physical Socializing can not be replaced!
Social Media only brings the relationship to a DEEPER level.TIP – TAG!
Accessibility!Be where your customers are!
Remember the Cliché:
Success comes from being in the right place at the right time.
Do you know where your customers are today?
The Ultimate Rolodex?
EVOLUTION OF THE BUSINESS CARD
ACCESSIBILITY??
EVOLUTION OF THE BUSINESS CARD
BrandBusiness VS Individual
Remember:
Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to
GROW YOUR BRAND!
Add Personality and Humanness your Brand
New Economy = Transparency
POST• Events
• Videos
• Discussions
• Photos
• Blog Articles
• Press Releases
Content
Content ExampleTRASA Golf Outing – people love pics!
Content
Tip: Balance
BALANCE POSTS & CONTENT
Understanding the SM “Shout Out”
• Take a genuine interest in your members and their business.
• Compliment – understand generational or demographic views!
• Proper use of hyperlinks.
Time?Keep in Perspective
How much time do you currently allocate to:
Emails?
Cold Calling?
Prospecting?
Field Sales?
Social Networking?
Daily Touches
The BIG Question Time?Social Media 30 – 60 minutes a day!
85% of all business is done after the 9th touch
Social Media to a salesperson is all about:
TOUCHES
TRACKING ROIROI or ROR?
This will improve your Google ranking
If Nothing Else …
What is your Social Media Strategy?
• Brand? (Consistent)• Posts? (Message)• Connections• Network• Google analytics• Goal?
– # of fans, followers or friends…– Comment streams….– Traffic or indirect sales…
• Do not over sell• Understand Post Volume • Be relevant & transparent• Live as if your mom is watching• Remember if you are mixing
– Don’t play games– Don’t drink and post
• Have fun!
Rules To Follow On All Sites
Recap – what should I be doingafter I leave this workshop?
• Profiles• Rolodex• Touches• Building Network• Post (Balance)• Watch / Listen• Join or Create Groups
or Events• Conversations
• Connecting w/ Customers
• Practicing Accessibility!
