social media for fire & rescue services
DESCRIPTION
Presentation to FirePRO conference 13/10/10 on how Fire and Rescue comms depts can use online social stuff.TRANSCRIPT
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How to get the most from social media
Dave BriggsCommunity Evangelistwww.learningpool.com
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The benefits office to Number 10 in 5 years...
...and a blog.
http://www.flickr.com/photos/downingstreet/3045344571/
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• Communicating
• Socialising
• Working
• Playing
Change is happening
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• People demanding it
• Can’t afford not to
Need for change
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Open government
• Transparency
• Participation
• Collaboration
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Consumerisation of technology
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Mainframes
Minicomputers
Microcomputers
Web / Mobile
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Smaller, more personal.
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So, what is digital engagement?
http://www.flickr.com/photos/takomabibelot/4373062612/
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Cognitive surplus, anyone?
http://www.flickr.com/photos/poptech2006/2969510044/
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100 million hours
200 billion hours
http://www.flickr.com/photos/maddi/2432148351/
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£5,500
£153,516
http://en.wikipedia.org/wiki/Atheist_Bus_Campaign
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The toolkit
• Go where people are
• Right tool for the right crowd
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Getting started
• Listen
• Acknowledge
• Create
• Share
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Activity needs to be embedded in
• Policy
• Strategy
• Process
• Structure
… but keep it light
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It’s not about tools, it’s about being
• Open
• Collaborative
• Transparent
• Co-operative
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More than anything
• Be bold
• Be human
• Be relentlessly positive
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http://www.flickr.com/photos/blackbeltjones/3365682994/