social media for crisis management - tips from the coalface
DESCRIPTION
Social Media for Crisis Management tips from practical experienceTRANSCRIPT
Social Media Club Melbourne
15 October 2014
SOCIAL MEDIA FOR CRISIS MANAGEMENT
MONIKA LANCUCKI
INSIGHTS FORM THE COALFACE
SAME SAME - BUT DIFFERENT
HOOK INTO THE STRATEGY – AND HOOK IN
EARLY
BUILD YOUR COMMUNITIES BEFORE YOU NEED
THEM
KNOW WHO PLAYS WHERE
FORM STRATEGIC ALLIANCES/ KNOW YOUR
FRIENDS
MAKE SURE YOU HAVE ENOUGH CATS
CLEARLY DEFINE RESPONSIBILITIES AND
GOVERNANCE AND UNDERSTAND REGULATION
BE JUDICIOUS – KNOW WHEN TO ENGAGE, AND
WHEN NOT TO
TOOLS ARE THERE TO BE USED. PLATFORMS
ARE YOURS FOR THE TAKING
KNOW YOUR COMPETITION
BE AUTHENTIC
BE CURIOUS AND …
DON’T BE AFRAID