social media for communication
TRANSCRIPT
Social Media for
Communication
Scott RenickCGT 581
Follow the links and presentation from my blog
www.srenick.com/blog
Virgin Media
TwitterInternal Communications
Between offices, sharing business tips, IT help
External CommunicationsCustomer support, technical
support
Southwest Airlines
Nuts About SouthwestBlog used by employees and
customers Share stories, images, and
video
Linkswww.blogsouthwest.com/
Dell
Internal – EmployeeStorm Accessible through corporate intranet
(not public) Employee blogs and topic sharing Allows Dell employees to share ideas
Technology, employee benefits, corporate structure
External – IdeaStorm Provides forum for customers to be heard
Improvement suggestions, complaints
Sources
Social Media Case Studies SUPERLIST www.interactiveinsightsgroup.com
35+ Examples of Corporate Social Media in Action www.mashable.com
How Twitter has increased engagement @Virgin Media www.internalcommshub.com
Dell Uses Social Media to Foster Employee Ideas and Engagement www.thesocialworkplace.com
Nuts About Southwest www.blogsouthwest.com
Corporate Information www.wikipedia.org